Usabilla: Tools for testing the user experience Web site

Usabilla show you what you want to give to testers and ask them questions that they can answer by clicking or adding annotations on the screen. You choose to ask what the problem can be from the preset device list, or you can provide it yourself.

We see a new user testing tool developed in the boom era, which is a good trend that will herald a better network experience in the near future. Today we take a look at Usabilla, my friend Keri Morgret used it on the strike models website, which is used to buy the products of the building remote control battleship.

Service Description: Usabilla show you what you want to give to testers, and ask them questions that they can answer by clicking or adding annotations on the screen.

You choose to ask what the problem can be from the preset device list, or you can provide it yourself.

You can provide screenshots, or just enter the URl Usabilla will generate screenshots for you screen.

Usabilla presided over the test (it appeared on a cover).

What not to do: Usabilla will not recruit users from the panel they manage. Instead, they will give you some links to the testers, or some Java Program language passwords placed on your website, inviting users to participate in the test.

This is the screenshot that has been marked, which is a bit (circled) and annotated (box).

The value of gaining insight: In many cases it is quite high, perhaps 8.5/10.

Here are some examples:

1, the picture of the header, I just chose a common brand, looks like a Strike models directory display products. Similarly, the games that reduce the picture of a product see some suggestive labels that the boat will link to related products.

2, in the header picture above the website theme as the standard basic navigation menu is subtle, and need to take some time to notice (in the Usabilla average time is 15.8. So some people suggest making it bigger, and it helps if someone wants to move it to the top of the home page eyebrow picture. ）

However, when they are told to look for product information and try to order, most users click on the Product label on the menu directory.

3. A tester said he was a news addict and wanted more information on the battleship model. This clearly shows an opportunity to become authoritative in the domain, so you can build a search engine optimization that is advantageous.

4, another tester wants to see more flagship products, and some other users of the evaluation, they want to find information about the product easier.

5, the product picture and light and shade distribution can be often improved, when they are stimulated by this interest and find more information about the product. In particular, the goal of action is of interest to many users, and all the focus is on buying a battleship that is carried out in a mini pond.

Move pictures of products that can't be moved.

Usabilla usability: There's a little irony here and there are some small obstacles to using these tools.

First, once you upload your pictures and start testing, it's not clear that you need to click the checkbox to get close to the question you want to ask. I think I'm going to ask all the questions and want to click on the Activity button, but it's not going to work when I don't have a problem.

Second, Usabilla does not provide panel users, which means you need to find someone for yourself. In this case, I am very fortunate to be able to rely on Keri ' s contacts, otherwise these are not certain.

For example, the target group for a usability client is a Woman of the early ~70 age. I know that few women fit this description, so recruiting users is a challenge.

Third, the results are shown in a way that is not intuitive and replaces the "Meat Mystery" navigation system. You need to move your mouse to read the notes near the box, but at first you don't know, so the boxes are different from the circles because they represent annotations.

At the same time, all the annotations themselves are rendered in a very large blank area, which creates the wrong button impressions in IE7(or IE8?). ）。

The beauty of Usabilla is that their support is very quick and helpful in clarifying things, and I was able to understand the entire annotation after some initial setbacks. In addition, Usabilla support tells me that they are working to make it more intuitive and redesign, so hopefully these relatively small problems will be solved quickly.

But the panel question remains a problem.

Other aspects: The average speed of obtaining data is useful in some cases. For example, once strike models's e-business functions (hopefully with a proper redesign), I have tested the home page to see how quickly people can find the details of the product. I suspect that this connection point will also be reflected in the rate of failure.

On the other hand, as with many of the current tools, there are pros and cons two aspects. Usabilla relies on data clicks, not video sharing and recording.

The end result is that you can quickly review certain aspects (and you don't need to watch the video), and you can get a more reliable view (if you recruit enough users), what works and what isn't based on statistics. At the same time, you need to quickly browse and make special tags (some usability tools are available), and you can review specific answers and assemble them for quick analysis.

Conclusion: Usabilla provides another valuable tool in the toolkit for usability experts. The qualitative Analysis Division is valuable and practical, and its advantage is that it can be obtained faster.

The main disadvantage is that you need to recruit testers yourself, and you'll get less qualitative data than a full range of video recordings.

Are you interested in more reviews? I've written a series of reviews about these tools, starting with review of usertesting.com.