Usage of logo in PPT Design

In the scope of industrial design, especially product design, we often mention "form-following functions". That is to say, the appearance of products is based on the basis of product functions, in the PPT design, the form follows the content. That is to say, the page beautification design aims to better convey the content to the audience.

Therefore, we have summarized the three principles of PPT design, namely, "Graphical", "icon", and "graphic"

Taking "icons" as an example,
The so-called icon is a graphical symbol with a ing meaning. It is highly concentrated and fast to convey information and is easy to remember. A wide range of applications, software and hardware web pages, social media sites, public places, such as various traffic signs ......

In the user interface design scope, it is in the form of icons, including program identification, data identification, command selection, form signal or switch, status indication .....

The PPT design is equivalent to the design of the user interface, represented by the use of various icon, logo, etc,
The purpose is to make the image more intuitive and easier to remember, and to express the content

 

[Instance description]
The frontend and backend comparison diagram of the PPT presented by a technology company to a branch of China Construction Bank for its monitoring and Networking System Manufacturing

The content on this page is mainly to introduce a large number of successful cases. After listing other enterprises in the same industry that use their products, this article shows the strength of the company.

The general reading order of the audience is the content left and right of the intermediate title-", which is not clear about the content division.

Obviously, the original PPT design did not highlight the key content, which was inconvenient to read and hard to remember.
After the adjusted PPT is beautified, the company's text statement is directly changed to its logo image, and the branch name is changed to gray, which is more appealing.

 

The order of reading and the expression of key content become clearer.
First from the logo image, then to the detailed branch name, and then to the detailed content (the detailed content is the same, it is not the focus of the expression)
After reading this article, the visual center will move back to the logo image.
After the beautification design, the PPT presentation is much better than the previous one, and meets the expected design purpose.