Use Baidu statistics to understand the health of website keywords

Baidu Statistical tool is the vast number of webmaster friends again familiar with, one of the tools is dedicated to monitor key rankings, in the focus of attention to the keyword ranking, in fact, we can be based on a phase of the keyword ranking situation to get a set of curves (host comment network defined as the "keyword Curve"), According to the curve we can be more profound understanding of the Site keyword health status, can get more information to help us improve the ranking of keywords, so as to achieve the purpose of the site traffic increase.

Host today reviews the network for the vast number of webmaster friends to introduce several curves. Select the keyword ranking time from 8.1 to 10.10.

I. Steady-shape curves

The following figure, this kind of keyword ranking is more stable, such keywords are more natural class keywords, that is, the keyword and its own website name related to a very high, so from the beginning there is a high ranking, with some conventional optimization work, can always stay in a very high position, this kind of keyword health is higher, at the same time, Also is one of our website traffic guarantee.

　　

Two. Curve of growth

The following figure, this type of keyword stage curve has obvious characteristics, at first no ranking, to have rankings, even if there is a rise and fall, but the amplitude will not be very large, the overall trend is still rising, we call this type of keyword curve for growth curve. Such keywords are important, good growth trends in the near future will be upgraded to a stable, a new source of web traffic. However, it is important to note that the growth of the key words are more fragile, we need to maintain the existing optimization methods, avoid sudden increase, and reduce, any bad catalysis may lead to poor results. For such keywords, we should be careful to protect.

　　

Three. Competitive curve

This type of keyword curve up and down the range is obvious, the following figure gives the example is a competitive curve, but not obvious enough. Such keywords are often accompanied by a large number of Baidu to promote competitors. Very well understand, for a page, in the beginning of our first place its keywords after the very few will be modified, which is very unfriendly to the search engine. So why is the change in the keyword so obvious that we know that there are some delays in the search engine's response to the critical reaction, so that a large fluctuation in such a short period of time can only be interfered by a non-self factor, which is accompanied by a lot of competitors. It is the so-called, the ups and downs of the opponent determines their own ups and downs. For this kind of keyword we must have the good mentality, rashness is one of the most fundamental mentality.

　　

Four. The penalty type curve

The following figure, we call the penalty curve. Penalty-type keyword curve has an obvious feature, there is no ranking for a period of time, there is a significant decline in the rankings compared to the previous ranking. Although, now not too much talk about search engine penalty, but, obviously, this kind of keyword optimization, we may have done what the search engine does not like. Looking for reasons from several aspects, the keyword page is not updated for a long time, search engine slows down the snapshot frequency, reduces the weight, causes the key word rank the loss; The keyword page updates frequently, the search engine simply abandons the tracking for a period of time, until the page stabilizes again to crawl; some friends ask, is it because I built too many rubbish back chain? If you build a lot of garbage back chain, I think that the length of the keyword lost curve should be infinitely longer.

　　

Five. Curve of inflation

The following figure, we call this type of curve is the inflation curve. This kind of curve often accompanies the keyword to hold a low position for a long time, when we give up to its optimization, lose the rank in a very short period, then appear suddenly, and appear in a very high position. In fact, it is obvious that the work we have done to optimize it is not white, how to explain it? It may be that search engines need some time to react. This type of keyword curve is also one of the most unstable curves. Once a higher ranking, we need to do a lot of work, the right amount of reduction before the optimization, so that it into a benign state, twist it to the stable type.

　　

Of course, there are more key word curve to be explored, for the keyword optimization, is our vast number of webmaster needs to always adhere to the matter. In short, a willing, when stationmaster, happy most important.

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