It's hard to imagine a world without color, walking through the streets, shuttling through supermarket shelves, browsing the Internet or flipping through many catalogues to find a way to feel. Color provides us with the necessary aesthetic, in addition to a moment of comfort and tranquility, while impacting our retina.
When deciding to buy or use a product, especially when trying to make a personal personality, we subconsciously tend to mature tones, such as having a dazzling red sports car or a stylish black fur coat. Color subconsciously continues to function as we respond to our surroundings.
In fact, according to a recent survey by the Seoul International Color Exposition Secretariat, 92.6% of participants emphasized that visual appearance is the most important factor in choosing a product. Although the composition of structured products does not seem to be limited to color, there is no doubt that color plays a key role in marketing.
What is your mood?
The sentimental meaning that color symbolizes thousands of years already very obvious, from red ritual and spiritual strength, to Renaissance time peculiar play amusing, all gave the color to the modern life, sharpen the target audience and their liking. There is no doubt that the cultural implication of color is the key to good marketing, whether it is to choose a new organic green logo for a local farm to create a brand, or to use hot red as a sign to influence a sports team.
Color psychology provides a variety of attributes related to each color, which is the beginning of most marketing campaigns. Identify target audiences (consider gender, occupation, class, race, cultural preferences, and personalities) and then refer to the effects of these messages on color psychology. These are essential for layout design because it is part of the graph and is an essential piece of information. Color represents the company's spirit, sales of products, and customer goals. When properly selected and implemented, it can be embedded in the culture itself (e.g. now the red Coca-Cola and Green Star Buck).
Use or not to use
As important as color (color science) is "colorless" (monochromatics), using negative space or void space around the object or theme, used in the release of specific value things, the arts industry and advertising. The recent trend is to return to the "simple, clear design to show professionalism and accuracy", thus giving consumers a sense of security and aesthetic satisfaction of the style.
From the changes in the cover design of classic literature to the transformation of electronic devices, such as the latest iOS or Windows smartphones, it seems that the color "less is more". Focusing only on one or two or three colors, by a simple design to define elegance can be not only economical, but also easily recognizable and pleasing to the eye.
Some brands still adhere to the impact of the color, however, from the color logo to reflect the complexity of detailed diversity and opportunities are often the product itself miniature images. And ordinary people tend to stay away from these incredible details-like the famous ruthless energy drinks cans-continue to support the identity of the basic products and buyers. Especially in the gaming industry, although more detailed game covers and more detailed games (equivalent to excess quality) are also diverse, but the player is still difficult to accept.
Change the Spectrum
Although color continues to play a particular role (for example, Pink is a stereotype and absurdity associated with female sex), it also makes it interchangeable in some products. Seasonal events usually require a particular advantage by replacing their traditional colors with festive colors. Starbucks recently replaced ordinary white cups with vibrant red in the holiday season, which is filled with seasonal warmth, comfort and charm, forgetting to symbolize the cold white.
On the subconscious level, this success is not only due to the subconscious message, but rather to the harmonious establishment of the rest of the food and retail environment, similar colors are used with other media. Because these colors are different from the usual spectrum of the product, they can cause customers to focus on and attract customers, and make customers feel that they will get a little extra value just because of the holiday theme.
Choose your colors.
To a certain extent, bold and bright colors can not only capture the customer's eyes, but also how to use each color and under what circumstances can effectively promote brand promotion. Whether to convey a satisfaction or fresh, cool or exciting, combined with graphic design and typesetting, color is to make products and users resonate.