Use author label attributes to improve website weight and credibility

Google's "Rel=author" tag attribute has been launched for some time. As for the specific role of the label, you can directly go to Google search Matt Cutts will be able to see the intuitive effect.

　　

To put it simply, the author Tag property is the author's message that shows the entry directly on the search results page. Semantic (LSI) is gradually showing the intelligent development of the cold machine, Google is committed to the search results page to show a richer summary content, in this regard, this site in June article: HTML5 and schema.org– is the next generation of SEO standards mentioned earlier. And the ultimate goal of Google seems to be more clear now: authority, authority, or the authority of the mother. Seems to be a bit far away, this article mainly says "Rel=author" the role and use of the label.

Benefits of using author

1: Authoritative: "Author information" We can actually understand as a Google certification, is a recognition and affirmation of the author, this becomes the authority of the factor. Whether we can speculate boldly, this will be a key factor in Google rankings.

2: Credibility: From the user's point of view, the search results to see the content with the author's information, seems to increase the credibility of the level. No need to carefully identify each of the boring text, directly select a link with the author's Avatar can basically find the content needed. This is directly related to the site's CTR and conversion rate.

Therefore, it is necessary for us to use this function when possible, although it is difficult for the people, but for the team or the nature of the operation, in the case of resources, it should be included in the scope of consideration.

　　How to use Author label properties

For more detailed instructions on the use of labels in Google's Official document, please click here to see. But this official version is a bit obscure, here is a brief introduction.

　　Two things to confirm before using the label are:

1: You want to have a Google account, and create a detailed profile, no, go to register Google + first.

2: The photos on your Google profile must be clearly identifiable photos of yourself.

　　The most basic use of author label is divided into three steps:

1: First in the Web page to create a about me and so on the author information page, and then use the author tag on the menu to link this page, as follows:

about Me

2: On the About Me page, use the "rel=me" tab to create a link to your Google profile address, as follows:

Moonlight Swamp – please use real name

3: On your Google profile page, add a link to your about Me page, and the links in G+ 's profile are divided into three parts, each of which is profiles,contributor to and recommended links, We chose to add it under the "Other Profiles" section, as shown in the following illustration:

　　

To complete the above three basic steps, we also need to do some verification, Google provides a rich Web page digest testing tools to ensure that some of the normal.

The above is the most conventional method, seems to be slightly more cumbersome, and the simplest way is to modify the code directly in WordPress, add author tags, specific below (we take the WordPress twentyten template as an example):

1: Open the template folder under the function.php, find the following passage

%3$s

Add author to the A label attribute, as follows:

%3$s

After the modification is complete, the "Post by XXXX" on the title of each blog will have the author attribute.

2: Add links to your blog in Google profile.

After these two steps, the same can be achieved for Google to identify the purpose.

OK, this is the status of a default template, and there is a situation (a large part) like my blog, with the deletion of the information link for the post meta of the useless author information and so on, there is an alternative to adding your Google to any part of your site (top, bottom, side) Profile link. Google also provides us with a personal information button generation tool-profile button, where you can generate a button directly and then place it on a Web page to make sure that you have this link for each article. So Google can also confirm that the author of the blog is you, thus displaying your avatar in the search results.

All work is ready, then go to Google to apply for the author to verify it, enter authorship request fill in the detailed form. If something goes well, wait for a week or two, basically you can see your avatar in Google's search results.

　　About Google's chess game

From Google to launch the caffeine search infrastructure, to the panda algorithm of the continuous attack, Google + opened, Google + to take the real-name, and more Google products gradually into the g+ function, interlocking, seems to herald the new Google target, no longer do the traditional open information large aggregation , but based on the authoritative content of the implementation of the circle of interactive search.

Original link: http://www.520566.net/relauthor-for-the-authority.html

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