User Collection Research: Email directed delivery questionnaire affects user response

Article Description: the factors that affect the user response and fill in the questionnaire-mailbox delivery questionnaire.

in the A summary of the entrance of Web questionnaire in the article, the author mentions up about a simple review of the effectiveness of the Web questionnaire is as follows:

Whether it is a traditional questionnaire or a Web page questionnaire, the total number of questionnaires and the effective quantity must be two aspects of the effectiveness of the questionnaire; In addition, for web questionnaires, there is an important reference indicator is the number of responses to the questionnaire. For the prior knowledge of the total amount of research, we can calculate the questionnaire response rate, questionnaires complete the answer rate, effective filling rate, etc., to evaluate the effect of the launch.

"Response" is the user to fill out the first step of the questionnaire, especially the Web questionnaire, more rely on the user's conscious response to help us complete the collection of questionnaires. However, not every web questionnaire can achieve the desired results, what is the impact of the user response to the questionnaire? We grasp what factors to better through the Web page to recover the questionnaire to achieve the corresponding research purposes?

In this paper, we have focused on the impact of questionnaire entry on the response rate of questionnaires when placing questionnaires on Web pages.

In this paper, we will then measure the response rate and the answer rate in the questionnaire, and discuss the factors that affect the user response questionnaire and the questionnaire when the email is directed to the questionnaire.

the factors that affect the user response questionnaire when the mail is directed to launch

When the questionnaire is directed into the mail, the user's response to the questionnaire refers to the user's point to open the questionnaire link. In this process the user receives the mail the time, the mail title which sees, the mail content and so on will have the influence to the user whether the final point opens the questionnaire. So how do different content affect response questionnaires? How can the researcher improve the user's response to the questionnaire? The following is a simple introduction to the daily questionnaire.

1, the time of the questionnaire (the time the user received the message)

The time of the questionnaire will affect the response of the questionnaire. More precisely, the time the user receives the message will affect the user's response to the questionnaire. At work we found that the user feedback on the questionnaire will vary depending on the time the message is received. How to better grasp the user received the mail time? First we need to understand the characteristics of the target population. To sellers, for example, when we try to avoid the seller's peak delivery, the peak of the shop passenger flow and so on. The results of the daily work show that the more the researcher understands the target users, the better the response rate of the questionnaire can be improved by controlling the time of delivery. (A detailed introduction to the passage of the article "Research questionnaires on the time".

2, the message title

Although the message header is brief, it was first seen by the user. Good message headers can attract users to pay more attention to the content of the message. But when dealing with the daily work of the mail, I believe that everyone has encountered the "see the title directly delete the message, will not look at the details of the message" situation. "How to avoid users in the Reading message header link Loss" is also the author's work often to think about the problem. Through the long term Questionnaire I found that the email header was marked as official and subject-specific messages were more easily accepted by the user.

1 ) officially sent

Send through the official channel, in the message title to tell the user clearly which agency sent the message. In the display of the official questionnaire, at the same time, users can be assured to enter the next step, that is, fill out the questionnaire.

such as: " Taobao invited you to participate in XXX"

2 ) a clear theme

The meaning of a clear theme is that users can quickly judge what they should do when they see the message subject. Users can first select the familiar, interested topics for detailed content view, or the first time to choose to give up those unfamiliar or not interested in the topic.

In general, we will inform the user that this email wants users to give feedback on what ' products / status/ issues ' . Commonly used headings such as: "Taobao invited you to participate in the seller shop demand survey."

3, the content of the mail

When the message is directed to the delivery, the content of the message often acts as a welcome language. Therefore, it is necessary to introduce the purpose of research, to invite users to give feedback, to attract users to give feedback, and in the questionnaire to provide entry to the questionnaire. The introduction of the welcome language is not too much discussed here, the following is an introduction to the sincerity of the content of the message, attractiveness and the impact of the questionnaire entry in the email to the user response questionnaire.

1 ) Sincerity degree

Feedback from users helps us to improve our existing products and services together. Therefore, we need to reflect the sincerity of the solicitation user in the content of the email, and emphasize the great help of the user's feedback . How to embody sincerity? This is still to come from our understanding and respect for users. As at the end of 2010 survey, we added a sentence in the questionnaire "Dear Merchant Friends, know that you have been busy recently, but I hope you take time to pay attention to our investigation ..."

2 ) Attraction

Prizes are one of our most popular ways to attract users to open questionnaires, and it is worth noting that more stringent data cleansing is required at a later stage when the response rate is greatly increased through prizes.

Rewards have a very many forms, 1-wheeler type, such as: random sampling of 30, each user to obtain Amoy doll one, 2 ladder type, such as: 1 and other awards 1, Amoy Doll a set of 2, the latest Amoy doll sets, three-second prize 10, Amoy doll one. 3) and business combination: such as in the automotive category to provide automotive perfume, in the mall integration research, to provide mall points and so on.

Different forms will attract users in varying degrees. We can combine different projects, different user characteristics, in the award of different attempts!

3 a clear questionnaire link is reflected in the email

A clear questionnaire link can reduce the user's thinking about "What to do next". We can use the interface design to identify the user's next need to click on the link. As shown in the following illustration:

Of course, you can't just place a button in the mail to guide the user through the questionnaire. Because the picture is not visible in some messages, that is, the user cannot see the button, you need to provide a specific link that can be clicked.

The presentation of the content of the message is flexible, and we can provide different presentation forms for different products (the same product uses the same style template as much as possible). In this still need to remind everyone is: the need to combine the characteristics of the product itself and the characteristics of the user to display the form of design and selection.

the factors that affect the user to fill in the questionnaire when the mail is directed

After the user clicks to enter the questionnaire, does not represent the user to be able to complete the questionnaire smoothly. There are many factors that affect the user's ability to fill in the whole question, including whether the content of the questionnaire is familiar/interesting to the users, the length of the questionnaire, the details embodied in the questionnaire presentation.

1, whether the content of the questionnaire is familiar to the user/interested in

At this point, we need to combine the research purpose as accurately as possible to find our target group. Targeting the target population.

2, the length of the content of the questionnaire

Comparatively speaking, the answer rate of shorter questionnaires is higher. Therefore, we try our best to streamline our questionnaires in the process of designing the questionnaires. If the questionnaire is longer, the appropriate pagination can help users better completion of the answer.

3. Details affect success or failure

1 the details of the picture size, pixel, spacing between the pictures and the text are worth the attention of the researcher. The more appropriate picture size, pixel, spacing and so on will reduce the user's reading costs, to a certain extent, reduce the difficulty of filling in questionnaires, so as to improve the efficiency of the questionnaire. As shown in the following illustration:

2 The topic font and the Choice font form the difference, makes the user more convenient identification important information. Our usual practice is to make the topic and options visually different by font, word size, weight, and font color. The key information in the topic is dealt with separately. To help users identify information faster.

3 The same questionnaire ensures the consistency of the topic description and format. the unification of the topic description is the basic requirement of the questionnaire design, so that users can better understand our ideas so as to complete the questionnaire; The unification of the title format includes: Is there any punctuation mark at the end of the topic? Does the end of the topic label the type of the topic, such as radio/multiple selection? The title of the font, size, etc. are consistent ...

Enhance the details of the experience, you can improve the user in the questionnaire to fill the fluency, so as to improve the rate of the questionnaire.

Third, concluding remarks

In the research process, data collection is the basis. In the case of users being disturbed more and more, improving the response rate and filling rate of questionnaires is the guarantee of reasonable utilization of resources and successful completion of data collection. In this respect, each researcher needs to do more thinking and summing up the actual business.

You are welcome to discuss this issue.