User experience: Viewing localization from file-passing functions

The recent exposure to Tencent advertising more and more, outdoor billboards and television are, can obviously feel the expansion of Tencent ambitions, as well as the positioning of the QQ brand remodeling. To get rid of the old impression of low age users, entertainment and recreation, and gradually develop towards life-centered. At present, Tencent is strengthening IM advantage to try to unify personal account number, using QQ to control our network information lifeline.

Five or six years ago, that is, Gtalk just debut, we do not promote the products of the peer-QQ. One is that QQ software is really not good at that time, the second is the QQ "bureau" also did not do now big. In the past two years, the observation around the QQ more senior netizens are more and more, in addition to the two points mentioned earlier, I think it should also be related to the growth of QQ users.

In contrast to MSN, a few years down in addition to the skin on the hook sketch painting, other features did not see much improvement. And from two upgrades are not taking care of the performance of the win sever system, it seems that the middle of what the problem, the entire live product line is a mess. Plus gtalk, with the most core file transfer function to do contrast, it is clear to see the difference between the three products:

• MSN, you need to install antivirus software and configure it, or install their live OneCare.
• Gtalk, the software version, as well as Web pages and software login restrictions, otherwise only Gmail.
• QQ, support offline transmission, support breakpoint continuation, Support folder, or file transit.

Yesterday I and the Education network friend uses the Gtalk to pass the document, more than 10 M's compression package. We can pass the same version, but the display will be forty or fifty minutes, estimated as fast as half an hour. Later I said, "We still QQ bar, off-line transmission do a good job." "It took about a minute to upload to the QQ server, and it took me about two minutes to download it," he said.

Gtalk is the most bizarre, version number is not the same, software language is not the same can not be transmitted, different priority login client or can not pass (asked the gtalk on the list of friends, many people are using integrated IM tools, such as Adium. Gtalk This flaw has not improved, using Gmail to solve the 25M (formerly 10M upgrade to 20M) needs, is very troublesome. MSN is better, but not much better.

Last week I gave an old gentleman to send RAR compressed package, because MSN to force antivirus, so I changed the suffix named ". Rars". But such a document can not recognize open, not easy to explain clearly change the suffix name, there is no solution compression tool (do not understand decompression), toss for two days we are very depressed. If we use QQ, not only transfer file is not a problem, but also can be screenshots convenient guidance. Unfortunately, he stayed in the United States for 20 years, did not use the habit of QQ.

Back to the localization theme, we do design to emphasize localization, grasp China's network environment, Chinese netizens may be the key to differentiate the competition to win. White-collar users have been circulating the use of MSN, it is estimated that because of MSN more overseas users, this is the fact. Gtalk is considered high-end, I think it is the entire system of Google product line, as well as Google brand influence high-end, rather than gtalk itself.

To say a digression, not long ago with the big old colleagues chat, I said that the big time to consider things, in fact, Tencent is slowly realized. In the long run, the first user groups of these two companies overlap, and the second ideal and ambition overlap.