User Experience vs ad revenue

Users learn about your site and want to visit the site to learn about the following ways: from friends, television advertising, or other web sites on the Internet to learn about your site, and then enter the address or the search engine to enter the name of the site keyword click visit. Promotional actions from your website such as blogs, forums, and portals published in soft text are directly clicked on or copied from the address.

or the offline promotion of the publicity to know. There is also a way to find some aspects of the relevant information, through search engines to search the site. Regardless of the way to access the site, when users click on the site will begin a feeling of the site user experience process. User experience is directly related to the user's goodwill and user conversion rate, further related to the long-term development of the site.

Some Web sites for a short period of time to obtain higher access and more advertising opportunities, will completely disregard the user experience or even use some rogue means to make the site everywhere full of ads. Indeed now do the threshold is very low, do not need to have a high programming ability, domain name and space to download and install a program, it is easy to use. The increase in the number of sites also makes users more selective, similar sites have further spread the user flow, because the user experience has been improved a grade, only a better user experience to make the site in similar sites stand out, take the top, to obtain development opportunities. Webmaster Network admin5.com triumphantly think that the lower threshold of the station can make the webmaster have more time to improve the site's user experience, although the sacrifice of user experience to increase advertising short-term can bring a lot of revenue to the site, but in the long term, too much advertising will make users of the site disgusted, and thus lead to user loyalty decline, the site viscosity is not enough, traffic will also With the massive loss. To make the site a long-term development and a higher level, the webmaster to the user experience and advertising revenue between a good trade-off, choose to improve the user experience is wise.

When it comes to the relationship between user experience and advertising, there are many examples. Take the grassroots webmaster more familiar also often on the grassroots network (http://www.20ju.com/) to say it. Grass-roots network information rich timely, positioning in the grassroots webmaster groups, every day there are a large number of original high-quality Internet and webmaster related articles to contribute. It should be said that the grassroots network in the webmaster well-known is very high. Many webmaster will often visit the grassroots network to read the Internet news and original articles, and the grassroots network is also the site of choice for webmaster submissions. On the one hand, the site included quickly, published articles if the link can be very good to play the role of soft text. And rich content will also attract a lot of webmaster and Internet professionals browsing the website to read information. Grassroots network positioning of the group should be the most familiar with the Internet and the site of the people, I think the face of such a crowd should pay attention to the user experience, because they have a more profound understanding of the network than ordinary users and understand the operation of the site, it will not be easy to click ads, so do a good user experience will be the user long-term retention, Website to get more advertising revenue.

and grassroots network just have a lot of aspects of user experience do not good, first not to evaluate the content of the entire Web site, the advantages and disadvantages of the overall interface of the Web page column classification of the pros and cons believe that most of them can also see. First from the user login, the grassroots network does not remember the user's options, each landing, published articles or click on other pages will be withdrawn, so it is very impersonal. Also, users click to see the content I published only to see the list of their published articles and see not 10 has been audited, only from the article below the author column to see if the article is approved, and click From there will be launched login. This crappy login system will make users very uncomfortable, although the grassroots network has many unique to attract users, but not improve the login system will also affect the user's loyalty.

Again, the grassroots network advertising layout. To be honest, I've always felt that grassroots advertising is the place that most affects the user experience. The site's top and right side of the regular advertising bit has been a bit dense, affecting users to browse, from time to time in the lower right corner will also appear pop-up ads. For some users with poor machine configuration, opening the page may be very card. Always let the author distressed is not this, but the article in the keyword ads, we all know that many large portal sites will have text link ads, but generally in the form of hyperlinks, but also can let people accept. But the grassroots web article in the keyword ads are pop-up form, when you point to the text of some text will appear pop-up ads, affecting users to browse and read. If you want to copy a word, the advertisement will make the replication of the extremely inconvenient.

Perhaps grassroots network positioning in the grassroots webmaster and the internet industry, such groups for advertising is relatively easy to accept, and grassroots network allows contributors to set up self-help ads to promote their own web site. But too much advertising is bound to sacrifice the user experience, to attract more users to the long-term development of the need to pay attention to the user experience, perhaps a short time to give up advertising will bring more long-term development, this is the hope that every webmaster should understand the truth.