User experience: Facebook's user experience philosophy

Facebook has recently been posted to China, and the Web2.0 business philosophy of Facebook is still mysterious and fresh, compared to Google, a recent Bai CEO Wang Jianyue wrote an article about Facebook, which is a great way to recommend Facebook fragment: The youngest richest man gene analysis. My impression is that Facebook's user experience philosophy, unlike 1.0 of Internet companies, is quite interesting:

1, "The antonym of Love is not Hate, but silence (indifference)". The latest YouTube revision, the original five star scoring system, as long as the choice of "like" or "do not like" can be. In other words, love and hate are the user experience feedback and interaction, while indifference is to a greater degree of hate, users too very much dislike your site, the most common reaction is to ignore you. So, user experience mining now becomes so important.

You see, Facebook founder Zuckerberg in the revision, the user's fierce opposition is still indifferent, he is emboldened by a deep understanding of the user experience. This 25-year-old insightful insight is surprising.

2, the best design is to reduce the design. Do subtraction, retreat, and all platforms can match.

3, better do the chicken, do not do the Phoenix. Facebook has a clear first philosophy, one for each. Wang Jianyue An example: Before Facebook opened to other schools, it first got 3,000 users at Harvard Square. 3,000 users are a trivial number for most websites, but for Harvard's 5,000-undergraduate school, it's a firm grip on the Harvard market. After a market dominance, Facebook opened up to universities around Boston and slowly expanded to other Ivy League universities. Only later did he cautiously join the high school, then the company, until very later, to allow all the users to register.

4, tough data mining. Facebook produces 250T (250,000 g) of data a day, which goes into the hive cluster of thousands of computers and quickly generates answers to all the questions. Crucially, Facebook is not like Google's data mining, and Google's data stream shows the moment, while Facebook's data stream shows the future.