User experience re-research: A work experience perspective to explain the user experience

Article Description: then talk about the value of user experience.

Admittedly, for the user experience practitioners, the present environment is very good. Has come to everyone talk about the user, every family talk about the point of experience. Do products to pay attention to the user experience, has been to the recognition of everyone, but, in some specific issues and did not get everyone's consensus, so in the promotion of user experience work, the resistance is heavy, resulting in a lot of company's user experience department in the same name, can not play a role.

If we want to better promote the user experience work, we need the company to invest a lot of resources for user experience research. The company's goal is to pursue profits, if the company to invest resources, you must first answer the following questions: The user experience can really enhance the competitiveness of the company, to bring additional profits to the company?

Before answering these two questions, we need to know what the user experience is. The following is the definition of user experience of Baidu Encyclopedia: User Experience (experience, also known as UE, UX) is a purely subjective experience in the user's use of products in the process of building up.

This definition is too general, not accurate, so that everyone thinks they can represent users, are in with others PK user experience. Without an accurate definition of the user experience, there is no standard of evaluation. Without standards, it cannot be quantified. Cannot quantify, there is no data support. There is no data to support, it is not convincing. As a practitioner, it's imperative to get people to agree on what the user experience is and what the quantitative criteria are.

Based on my work experience, the user experience is resolved as follows:

1. The User Experience research object is not the individual, but a group of people, is a group of people with the same attributes.

2. The user experience is a study of how the group feels about using the product in a particular scenario, which we should not consider for other scenarios.

3. We study how users feel when they use the product for a specific purpose, regardless of how they feel when they move the product.

In combination with the above three points, we have come to the precise definition of user experience: a set of subjective feelings that a group of users use to achieve a specific purpose in a particular scenario.

Based on this precise definition, we can know that the following statements are wrong:

1. I stand in the user's angle, this place should .... You can't stand at the user's point of view, because you are not the same as your target audience, and your qualifications, knowledge, and experience are different.

2. This product is customized for me, I happen to be a member of the group, so I think ...-maybe you happen to be a member of the user group, but you can't happen to be both a beginner, an intermediary, and an expert user. To step back, even if this product is customized for the middle user, you also happen to be the middle user, you can determine the direction of the user experience? Neither qualitative nor quantitative studies can be used to represent a group of people. Otherwise, it is typical to point the cover, the data obtained is difficult to be persuasive.

3. We should treat the user as a fool, although this method is convenient, but the user learns not ...--this is the most abused word. Is that really the case? Definitely not, otherwise what do you want to do with user experience research? If the user does not have the relevant foundation, the user needs to be guided step-by-step. If the user has a very rich accumulation of related, consider whether you should add a set of more efficient shortcut keys. As to how to do it, it is necessary to conduct user experience research, user groups, use scenarios, user goals.

Most people express their views on the user experience, basically all of the above three kinds of it? Through the precise definition of the user experience, we can easily deny the above three kinds of statements, reduce unnecessary saliva battle and department internal friction.

Let's answer the question just now: Does the user experience really enhance the company's competitiveness and bring extra profits to the company?

To enhance the company's competitiveness and bring additional profits to the company, the user experience needs to produce value. But the user experience itself is not valuable, it is as a product of additional value exists, the value of the user experience is how to better meet the needs of users. In order for the user experience to produce value, the product itself must be of value.

We will be Maslow's demand pyramid for inductive analysis, we can see that there are five major aspects of human needs: clothing, food, housing, line, social interaction. We take "clothing" for example, analysis of how people's needs change, at different stages, user experience is how to promote product development?

As you can see from the above picture, the user experience is not immutable. At different stages, different situations vary. And to a large extent also depends on the situation of the competitor. "People have no I have, people have my excellent", competitors do not meet the needs of users, I meet. Competitors meet the needs of users, I do a better job.

1. When there is no clothes, you invent clothes, clothing is a successful product. If you produce clothes that can better cover the body and avoid the cold, you have a user experience.

2. When the clothes on the market can be very good cover, avoid cold, "shelter and cold" became the general properties of clothing, from the narrow sense is not a user experience. A new user experience is created if you differentiate size and gender and make people fit better.

3. When clothing on the market distinguishes between size and gender, the "distinction between size and gender" becomes the normal attribute. If you through a variety of methods, give the product a certain connotation, create a brand, to meet the needs of the user social interaction (such as vanity, image, status), the experience has risen to a new height.

Each industry is in a different stage of development, for the Internet industry, in the early days, a small number of products, you develop a product to meet user needs, there will be a market. But now the industry has also been relatively mature, the product is very rich, and the homogeneity of serious. Products want to foothold, you must be satisfied with the useful, usable, easy to use, so that users love. It's easy to use (easy to use), Love (emotional) is to do with the user experience of the method to complete-this is the value of the user experience.

To compare the Internet industry with clothing, now the internet industry has long been over the mask, cold, distinguish size, distinction between men and women, the era of distinction between occasions, now is the era of brand competition. The brand is able to bring extra profits to the product-so, the user experience can enhance the company's competitiveness, can bring extra profit for the company!