User solutions for users who are not logged on to the site and members of unregistered web sites

Article Description: Fred Wilson: Don't forget your users who are not logged in.

Editor's note: This article is written by Fred Wilson of Union Square, who describes his views of the logged-in user and how to turn them into a registered user solution.

There are many mainstream social platforms including TWITTER,TUMBLR and so on every day a large number of users do not log in to get content on these platforms. Because without landing they can get a lot of valuable content. And without revealing the confidential information of the company I'm investing in, I can tell you exactly how much of their daily users are not logged in, and they can get a lot of valuable content without landing.

Of course, if you want to be involved in a greater degree of interaction, you must still log in. Social platforms like Facebook require users to log in to consume most of their content, so they don't have to think too much about unregistered users. But the default state I mentioned above is that public social services need to think carefully about their unregistered users, because the group is huge and valuable.

I offer a reference solution to virtual registration (Phantom Register) of these users and create similar pages for them by storing the cookies from the unregistered users. What is the benefit of doing so? 1. Once these users have finally decided to register on the website, the information maintained by the virtual register will enable your website to provide the most appropriate and relevant service to the user immediately. 2. Such virtual registration can also allow users to maximize the amount of interaction without landing, such as on the Etsy platform can click on a favorite thing.

In fact, managing social services is a 100/10/1 experience. That means 1% of users create content, 10% of users actively interact, and 100% of users consume content. If you provide only 10% of users who really need to log in to interact, and 90% of users just need to consume content, a large portion of your user community will be an unregistered user.

Trust me, don't ignore this group, think about how to service them (such as virtual registration), because your slow guidance and attentive service may eventually bring them into the community of registered users.

Article Source:36 Krypton (reprint please indicate the source link)