Using Cloud computing technology, Google launches comprehensive attacks to Microsoft

Source: Internet
Author: User

Schmidt, a computer scientist, spent most of his career fighting against Microsoft, and watched it beat most of its competitors.

While sun was the technical director, Schmidt and mclinney joined hands against Microsoft and its leaders. During his 4-year tenure as CEO of Novell, Schmidt believes that any competitor teasing Microsoft is stupid and will only inspire Microsoft's anger.

Six years ago, Schmidt joined Google and became CEO. Now, Google has become one of the most innovative and powerful vendors in the computer industry, leading the internet search and advertising field. With its rich resources and attention to the new market, Google has begun to provide popular information processing tools, such as Word Processing and workbooks, that hit Microsoft's life cycle.

The increasingly fierce confrontation between Google and Microsoft will be an epic enterprise war, which will have an important impact on the success and development of the two companies, it also defines how consumers and enterprises work, shop, communicate, and "live their digital life ".

Google believes that this will happen to servers in distant data centers. Users can access these services through many wired and wireless devices. This is the so-called cloud computing ); microsoft also believes that the future lies in Web, but its focus is still on its desktop PC software. This is the source of their conflicts.

Schmidt said that when Google launched a software package named Google Apps earlier this year, no one thought Microsoft would be defeated. Google Apps is a simplified version of Microsoft Office. Google provides this software package to consumers for free.

Schmidt said Google Apps is just a step in Google's plan to provide users with greater computing power over the Internet. Computers are complex and unreliable for most people, he said. If Google can provide computing services through the Web, it will be a real improvement in people's computing experience.

Schmidt pointed out that with the increase in Internet connection speed and the improvement of Internet software, "cloud computing" will be able to complete more and more tasks. He said that 90% of computing tasks can be completed through the "cloud computing" technology, including almost all enterprise computing tasks and white-collar staff tasks.

Schmidt believes that, no matter how hard he tries to avoid irritating Microsoft, the friction between Google and Microsoft is inevitable. Of course, Microsoft will not be stuck. It has invested billions of dollars in search and Internet advertising to catch up with Google, but so far it has not been successful. They also compete in other fields, such as Web Maps, online videos, and mobile apps.

David, a professor at Harvard Business School, said the basic Google pattern is trying to change all the rules of the Software world. He said that if Google succeeds, many of the values that Microsoft currently provides will become useless.

For Microsoft, Schmidt's remarks are nothing more than war books. Traditional software installed on computers is the foundation of Microsoft. Its officials believe that the idea that 90% of computing tasks will be transferred to a web-based "cloud computing" environment is an illusion.

Lycos, president of Microsoft Enterprise, said it would be wrong to compare the current market with the future market. In Lacos's view, Google's challenges are under consideration. The attacks against Microsoft are misleading and arrogant. Google focuses on its own interests. It aims to weaken Microsoft, rather than satisfy customers' needs.

Lycos pointed out that Microsoft spent several years in product development and customer research and invested billions of dollars, carefully studying how employees and enterprises use software. Indeed, Microsoft's advantage lies in its huge leading advantage in the office software market. According to industry analysts, Google cannot directly confront Microsoft in the desktop software field. Desktop software is transforming to Web software.

Analysts pointed out that Google is a completely different competitor from the competitors Microsoft has defeated in recent years: it is larger, faster, more financially powerful, and attractive to talents. Google's "cloud computing" technology is open. The data center designed by Google engineers has advantages in energy saving, speed, and cost, enabling it to increase computing power at extremely low costs.

Henry, a professor at the University of California at Berkeley, said that once these data centers are available, vendors will want to develop complementary products and services. Google can provide these products to users for free or at very low prices, because they can bring more traffic to Google and thus bring more advertising revenue.

Google seems a good start to challenge Microsoft, but it is easy to subvert and defeat Microsoft.

Of course, Microsoft has not stagnated. Microsoft adopted similar strategies by adding Internet functions to its products, just as it had defeated the first challenge in the Internet field through bundling strategies in the 1990 s. It is very cautious in this regard to avoid eating away from its desktop software business.

Providing web-based software for employees to complete communications, collaboration, document processing, and other tasks is not just a new field for Google, it is a decisive test of how far Google can go beyond the internet search field.

Google's corporate culture may make some employees uncomfortable, even Schmidt.

Because most of its products are Web-based, there is no need to wait for the sales CD and install the software on the computer. New Features and improvements are developed and tested on Google computers and then deployed in various services accessed by users. In the last two months alone, Google's email system, Gmail, has added 8 new features and improvements.

Earlier this month, Google released the new mobile phone software, codenamed Grand Prix. Grand Prix enables users to quickly and conveniently access Google's services such as Elastic Compute search, email, and calendar on their mobile phones through a simplified browser.

Schmidt acknowledges that "cloud computing" will not become popular overnight. Like older consumers, large companies tend to slowly change their habits. He said that in order to solve other problems, such as aircraft problems, and how users work when they cannot access the Internet, they need more intelligent software, which is already under development.

Schmidt said that small and medium-sized enterprises, universities, and consumers will switch to web-based "cloud computing" technology relatively quickly. He said that by using Web products provided by Google and other vendors, small enterprises can greatly reduce costs and technical difficulties. To be successful, Google needs to win support from a large number of believers, including enterprises.

As Google expands and its profits grow, it is no longer afraid to anger Microsoft. Google is already quite powerful and increasingly competitive with Microsoft.

In the enterprise market, Google also regards itself as the destroyer of old systems. Growood, General Manager of the Google Enterprise Department, said there had been insurmountable barriers between companies and consumer technologies over the past 30-40 years. This will be history.

Google entered the enterprise market this year, but growood was satisfied with the results. He said about 2000 companies sign contracts every workday to use Google Apps. Most customers are trying this free product. He pointed out that this is also good because it can bring more search-related advertising revenue to Google. After 60 days of free trial, enterprises with over 50 employees can sign up for Google Apps premier edition at $50 per user per year.

Google Apps is a small task-oriented software tool that lacks many features in Microsoft Office. But Google's manager said that most people only use a few features in office.

Growood said that Google's involvement has aroused interest in general and cloud computing technologies in enterprises. Some big companies, including General Electric and P & G, have publicly said they will try Google Apps at least. He predicts that a large number of companies will use Google Apps next year.

Microsoft calls Google's optimism a wishful thinking. Lycos said that Microsoft did not find what growood said. He said growood was talking about nothing. Countless decisions made by enterprise technical managers, white-collar workers, college students, and general computer users determine whether Google can succeed.

Is it convenient to use web software to send and receive emails, process documents and workbooks, and collaborate? Will high-speed broadband connections become as popular and reliable as Google asserted? Will enterprises, universities, and consumers allow Google to save their materials?

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