Using EAI technology to create synergy between enterprise groups

Synergy is the root cause of the existence of enterprise groups. Enterprise Groups can achieve an effective and reasonable balance between market competition and economies of scale, maximizing economic benefits, enterprise groups are difficult to achieve positive synergy due to high organizational costs. This article discusses the motivation analysis of enterprise group formation and how to use EAI technology to effectively integrate MIS, CRM, SCM and other systems to break the barriers between original organizations, reduce the organizational cost of achieving the synergy effect between the enterprise group, and build a business operation model with mutual trust and win-win results among the members of the enterprise group, so as to create a positive synergy effect and maximize profits for the enterprise group.

Introduction

With the development of global economic integration and information technology, the division of labor among enterprises is refined and collaboration is enhanced. market competition is not limited to the competition between individual enterprises, but between enterprise groups and enterprise groups, and between industrial chains and industrial chains. Collaboration is an important source of continuous competitive advantage for creating enterprise groups. However, it is difficult to achieve collaboration when the organizational cost of enterprise group collaboration is too high. With the development of IT and e-commerce, enterprise application integration (EAI) can integrate all the information resources of an enterprise into a seamless, parallel, and easy-to-access enterprise asset, by establishing the underlying structure, EAI connects Heterogeneous Systems, Applications, and data sources throughout the enterprise, and completes the MIS, CRM, SCM, database, and data warehouse within the enterprise, and other important internal systems to seamlessly share and exchange data. In this way, the barriers between the original organizations can be broken, greatly reducing the cost of implementing enterprise group collaboration and creating synergies, realizing positive collaboration between enterprise groups, and creating lasting competitive advantages for enterprise groups.

Motivation analysis of enterprise group formation

An enterprise group is an ecosystem composed of some interacting and mutually influential enterprises, and can continuously improve the overall competitiveness of enterprises and enterprises. Enterprise groups are conducive to the exchange of ideas between enterprises and the vertical and professional division of labor between enterprises and upstream and downstream enterprises. In the enterprise group, enterprises are in different stages or stages of the value chain. Enterprises compete and cooperate with each other. Enterprise Group collaboration can effectively reduce the production and marketing costs of enterprises and promote innovation, improve the competitiveness of enterprises.

1. Synergy is the fundamental motivation for the formation of enterprise groups

Enterprises can cultivate their unique core competitiveness through internal resources, obtain economies of scale through purchase and acquisition, and form a cooperative effect through cross-organizational enterprise groups. An enterprise group can leverage the resources and brands of all Parties in the group to complement each other to form a economies of scale and regional economy, maximizing economic benefits. The benefits of the group are greater than the sum of the individual benefits of the member enterprises before the Union, achieving the synergy effect of "1 + 1> 2. At the same time, each member of the group is benefited. The resources, brands, information, and other advantages of a single enterprise formed by the network link can enhance their competitiveness and take advantage of market competition, while improving the overall benefits, the individual benefits have also been enhanced to a certain extent.

2. Activating the company's hidden assets to create a sustainable competitive advantage

There are two types of tangible and hidden assets in an enterprise. tangible assets are some traditional production elements and cannot be used to create value-added activities at the same time. Hidden assets are composed of intangible things such as corporate culture, brand, customer recognition, industry experience, technical expertise, and employee quality, it can be used in more than two value-added activities at the same time. Hidden assets are information or knowledge that features high production costs, low marginal costs, and high use costs. Hidden assets are the inexhaustible resources for enterprises' competitive advantages, because they are unique to enterprises. Invisible assets are hard to be replaced by competitors in a short period of time. They cannot be purchased, but can be used in different ways to serve all member enterprises in the enterprise group, it can be combined and applied in a new way to improve the overall competitiveness of the enterprise group.

3. conducive to the cultivation of Enterprises' Innovation Capability

In the enterprise group, the boundaries of an enterprise are relatively vague and changing. knowledge, information, and technology are shared through the mechanism of profit distribution and mutual cooperation. In this dynamic competition, enterprises obtain value from all links in the entire value chain and cultivate their competitive advantages and innovation capabilities. At the same time, enterprises collaborate in the entire industrial chain to exert synergies, it is also conducive to the healthy development of enterprises. At the same time, enterprises in the enterprise group can share facilities to form an external economies of scale, and quickly obtain convenient conditions for technology, information and services. The professional division of labor and collaboration of enterprises in the Group allow enterprises to be flexible and mobile, the market has a rapid response and has a competitive advantage while gaining the ability to innovate.

4. It helps reduce costs and spread market risks, and achieve a win-win situation.

Enterprise groups can adopt strategic alliances. By looking for relevant enterprises with complementary resource advantages or equivalent business strength, they can achieve cooperative cooperation among participants of the Alliance and share risks and costs, by jointly developing new products and opening up new markets, the Alliance's resources can be shared to the greatest extent possible to achieve a win-win situation, so that enterprises can have stronger adaptability and competition capabilities and achieve obvious synergy and competition effect.

Collaboration and synergy

1. Collaboration

Collaboration is an important source for creating continuous competitive advantages for enterprise groups. Collaboration means that the value of an enterprise as a whole can be greater than the sum of the value of each independent component through the collaboration between members and enterprises in the enterprise group. The synergy between enterprise groups is mainly manifested in: sharing resources such as manpower, equipment, capital, knowledge, skills, relationships, and brands to reduce costs, spread market risks, and achieve economies of scale.

2. Synergy

Synergy refers to the functional coupling and capability integration of members, links, and elements through the enterprise group, so that the overall functions of the enterprise group far exceed the sum of the functions of members, links, and elements, so that the overall value of the enterprise group is greater than the total value of each Member, that is, n is the number of member enterprises in the enterprise group. The production factors of the member enterprises are the production functions of the I member enterprises and the production functions of the enterprise group. Synergy can improve the utilization efficiency of entity assets by sharing and reusing the entire hidden assets based on the full utilization of entity assets.

Create synergy between enterprise groups

Enterprise group collaboration is a process management that involves multiple interests and multiple elements and requires seamless connection. To create positive synergies between enterprise groups, first, enterprises in the group should be eized, and then the enterprise application systems should be integrated through EAI, in this way, the efficiency of various business activities in the enterprise group can be improved and the complementarity of real assets can be achieved; and a new organization that facilitates information sharing and knowledge innovation among business units of the enterprise group can be established, in the end, by activating the hidden assets of an enterprise, the positive synergy effect of the enterprise group is realized to create a sustained competitive advantage for the enterprise.

1. to use mrp ii, ERP, and BPR to optimize and restructure businesses in an enterprise group to achieve synergy, the organizational structure and business processes must be improved, optimized, and reorganized accordingly, an effective coordination mechanism is established between various business units, so that the management can effectively control and coordinate the development of various businesses and ensure the implementation of coordination in a systematic manner. A business process is a group of continuous and interrelated activities in the production and operation process of an enterprise) enterprises can constantly consider and thoroughly reorganize their original business processes, in this way, factors reflecting supply chain management and enterprise competitiveness such as time, cost, quality, service, speed and environment can be significantly improved and improved to meet the needs of market competition.

Enterprise Resource Planning (ERP) is a kind of Resource Optimization Configuration Based on the market and customer needs. It eliminates all invalid labor and resources in the production and operation process, to achieve the organic integration of information flows, logistics, capital flows, value flows and business flows, and to improve the competitiveness of enterprises, take the planning and control as the main line, and take the network and information technology as the platform, it integrates customer, market, sales, planning, procurement, production, finance, quality, service, information integration, and BPR functions, and provides modern enterprise management ideas and methods ranging from 01 to SCM.

2. SCM and CRM are used to achieve interaction between upstream and downstream of an enterprise. SCM refers to the unified management of all business activities within the enterprise and closely related to the external. As market competition intensifies, supply Chain Management expands from internal activity management to internal activities and interrelated activities between upstream and downstream enterprises. SCM focuses on balancing supply and demand between enterprises and suppliers and customers, the customer's needs are met at the minimum cost, and the entire channel from the supplier to the customer is comprehensively managed.

Through management and customer interaction, CRM reduces sales links, reduces sales costs, opens up new markets and channels, and improves customer satisfaction and loyalty. At the same time, CRM can integrate customer information distributed in various departments of the enterprise, so that all departments of the enterprise share the unified customer information, provide good services, and speed up the enterprise's response to the market.

3. Use EAI to create synergy between enterprise groups

Because traditional enterprise groups lack the technology of integrating different systems, many key information is closed in independent systems, and redundant work is repeated among enterprises, this directly leads to the reduction of work efficiency between enterprises and the increase of operating costs, and it is difficult to achieve positive synergy between enterprise groups. EAI enables full allocation and balancing of resources between enterprises, and connects scattered and isolated "Information silos" between original enterprises, enabling enterprises to move from relatively closed to open, this reduces the organizational and collaborative costs among member enterprises in the enterprise group and guarantees the creation of positive synergies between the enterprise group.

(1) EAI System Model Structure

EAI can combine the business processes, application software, hardware, and various standards of each member enterprise in the enterprise group to achieve seamless integration between two or more enterprise application systems, make them share business processing and information as a whole. It not only includes internal application systems and organizational integration, but also integration between enterprises to achieve information exchange, business collaboration, and process integration between enterprises, it can also meet the application requirements of information interaction and integration between different commercial entities. The model structure 1 is shown in.

(2) EAI integrates various resources in the enterprise group to reduce information sharing costs

Through EAI, we can establish customer-centric enterprise informatization, optimize internal and external resources of the enterprise, and closely connect the front and back ends. Integrate ERP, CRM, and SCM to fully allocate and balance all types of resources of the enterprise, and combine resources with business and management to reduce, the "information islands" generated during separate operations of CRM and SCM enables information processing reasons to go real-time afterwards, improves the efficiency of logistics and information flow actions, and eliminates intermediate redundancy links, this improves the economic efficiency and competitiveness of enterprises.

(3) EAI blur the boundaries between enterprises in the enterprise group and reduce the organization between enterprises

Collaboration costs. The EAI technology enhances horizontal connections between departments in different functional areas of the enterprise, and vertical connections between upper and lower departments, it breaks the three-dimensional obstacles (horizontal, vertical, and external) between enterprises and their functional departments ). The organizational structure of an enterprise has become flat and networked, with decentralization and real-time decision-making. The relationships between departments and their superiors and subordinates have been closely integrated and coordinated, open relationships with suppliers, partners, and customers reduce the production process, establish start-point services for customers, and enable enterprises to adapt to the new environment.

(4) EAI can fully activate the hidden assets of enterprises, thus fostering lasting competitive advantages of Enterprises

EAI allows enterprises to break down their work into various functional modules, and re-combine these modules according to different needs of each customer, thus, a new and personalized product or service is formed at a very low cost. By further coordination of the supply chain between the enterprise and the enterprise, the enterprise can obtain

To a greater competitive advantage. At the same time, it can fully activate the knowledge, intelligence, and other types of hidden assets of various enterprises, so that the enterprise group can gain a lasting competitive advantage.

Summary
Enterprise groups are the main way for modern enterprises to survive and develop. Each enterprise in the enterprise group is a professional division of labor and collaboration between equal and mutual assistance. External Monopoly and effective internal competition coexist. Through EAI, the original application systems in the enterprise group can be organically integrated to reduce the boundaries of enterprises, speed up business process restructuring, achieve information sharing at a low cost, and optimize physical assets, fully activates the hidden assets of the enterprise group, reduces redundant investment, and creates positive synergy effects for the enterprise group, so that the enterprise group can gain a sustainable competitiveness.

Conversion from: online computing