Value orientation of seasonal and epidemic keywords

Today, listen to a friend said, his website optimization to Baidu home first, now every day to update the article, all day idle nothing dry. I believe a lot of SEO friends are such, that the site ranked to the home page to complete the task of the boss, in fact, a qualified seoer he will not have nothing to do, because the keyword ranking to the home page is not the end of the optimization, the opposite is just a start! Why do you say that? Please listen to me and give you an analysis.

I. The role of seasonal keywords

Some industries are not suitable to do all the year round, but to a certain period of time after the site search volume will increase significantly! For example, plow, usually after August business will be greatly increased, why is this so? Because this time the plow is particularly many people, buy more people, so the search volume is naturally increased, This is a specific time period! If you as a plow Factory SEO commissioner, what would you do? Seasonal keyword cycle is often due to user demand growth or decrease, perhaps one months or two months, it is with the needs of users, which requires those SEO commissioner to seize the opportunity to do well in advance to optimize, Can better bring the flow! So, what should be the choice of seasonal keywords? This we have to hold a principle: the user needs to consider the choice of keywords, that is, what users need, we will provide what kind of keywords! Maybe people will ask, why do you choose this? Isn't the word we choose to be conducive to SEO? In fact, seasonal keywords because of user groups targeted very strong, short cycle, so that the flow of the site and the benefits are very huge. So we choose the key words not only to facilitate optimization, but also to meet the needs of users, so even if the flow is low, but the conversion rate will certainly improve a lot!

　Second, the role of epidemic keywords

Why before I said: Website keyword optimization to Baidu home page is not the end of optimization, but just started! An industry, a product it is not immutable. With the development of the times, there will always appear on the Internet some more attention to things! And this thing includes a wide range, maybe someone, maybe something or something! You may ask, are these things related to our website? I can definitely tell you: it's about, and it's a big relationship! If the occurrence of this thing with our site positioning has some kind of connection, we can also use this thing, choose the relevant keywords to increase the flow of the site or improve the site's brand awareness, and Baidu's fresh things crawl speed is very fast! This choice of keyword is not only conducive to optimization, More in line with user needs, to bring the benefits of the site is also very large!

Finally, a good seoer not only to be good at the station outside optimization, but also to be able to seize the user needs, combined with the time, the difference between the region to choose keywords, do a good job in the station optimization.

This article Department of Henan SEO Ye Xiaofeng Original, starting in Henan SEO Ye Xiaofeng Blog, reproduced please indicate http://www.yuexiaofeng.com