Vice President of Yahoo!: company strategy, such as a breadshop, coated with peanut butter

Source: Internet
Author: User
At the end of last year, an internal memo of Yahoo was leaked and published in The Wall Street Journal. The memo says Yahoo's investment strategy is like spreading peanut butter on the bread-wide but thin.
 
In the memorandum, Yahoo vice president Brad garlinhouse said: "I feel like our company strategy is like a breadshop spreading peanut butter, one tablet in the east and one tablet in the West. The result is that a profitable project is applied to all products, but in fact, it is hard to find a place that can be called the focus on Yahoo products online, we are like a fly without a head. I hate this peanut butter strategy, but we do ." He believes that the company must cut off 15-20 people to restructure its business strategies, eliminate redundant bureaucracy, and allow Yahoo to regain vitality and competitiveness.
According to the company's definition, almost 0.5 billion people around the world use Yahoo every month, easily surpassing Google's 0.38 billion, but the grim fact is that it cannot use so many users to earn money.
Yahoo was once the largest and most influential website on the internet many years ago, but its future became worrying overnight. In the eyes of many people, Yahoo became an out-of-date dinosaur, it is huge, but lacks effective mobility. It does almost everything, but nothing can be impressive. Sometimes it does not, it simply buys competitors. The 63-year-old Terry seymel's contract as Yahoo CEO expired in 2008. Last year, many people questioned his leadership capabilities: declining profits and delays in the new advertising system, I missed the cooperation several times, but the most important question is, What is Yahoo?
Is it a search engine, portal website, content provider, or a social network? Online service provider? An advertising company? It's always on the edge of everything, but it's always better in all fields than it. "Yahoo is still a giant. Its website attracts more users than AOL and Microsoft. Among people aged 18 to 34, Myspace and YouTube had December 1 million clicks in 0.32 billion, while Yahoo had 0.39 billion. Yahoo Mail still ranks first among 0.25 billion of users worldwide. The company ranks first or second in 17 services, from email to photo sharing. Panama is not the last bullet in Semel. Analysts suggested that Yahoo and Oracle or Microsoft be merged. Any merger can launch a more powerful attack on Google ."
Maybe the movie King Kong last year showed Yahoo that as a giant animal, the necessary exercises are still necessary. What's more, it's not too bad till now. In December 2006, Yahoo has rescheduled its 11000 employees and divided many overlapping subordinate organizations into three clear business departments: network communities, advertising and basic departments. According to Times's article titled "How Yahoo restarts" in February 2, Yahoo's product director and one of the founders of Flickr, Stuart Butfield, said: "Yahoo was a technology company or a media company in the past, which is vague. The internal statement has now changed. I have not heard of a media company as the supervisor. A year and a half ago, there was no clear statement about the company's tasks. It's different now ." Flickr is an important component. Butfield said he chose to sell it to Yahoo instead of Google because Yahoo is a more organized company. "At that time, Google was particularly confused ." Google became famous after acquiring YouTube, while Yahoo quietly obtained Fkr, Answers, and Del. icio. uslic and other emerging websites have used them to attract nearly half of internet users around the world, allowing them to stay online for a longer period of time.

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