Viewing broadband content construction from VOD

"In 1999, we began to prepare broadband and video-on-demand programs, but it was not until this year to launch a broadband view on the Fujian hotline, including the ' People and nature, the screen West community, the East Street Community ' and other three features of broadband columns." "Fujian Hotline Information Department manager Lianhui told reporters.

With the advancement of Fujian Telecom Broadband community construction, with the increasing number of ADSL users and the start-up of Digital Fujian Project, the Fujian hotline, as the largest comprehensive website in Fujian, urgently needs to provide broadband users with the broadband content suitable for their browsing, under such conditions, the pilot launch of broadband columns, especially video-on-demand programs, On the one hand, it can enhance the competitiveness of the site in the content characteristics, to provide users with more services; On the other hand, VOD needs broadband support, which can attract more users to join the broadband consumer team, to lay the user foundation for the future broadband value-added services, and once the broadband popularization, The website has accumulated considerable experience in the construction of broadband content, so as not to lose in the future competition.

"However, we are now doing broadband column is mainly to guide the market, there is no charge plan, because the broadband content construction is a systematic project, not overnight can be completed, broadband consumption to really walk into ordinary people's home, there is a long way to go." "Lianhui said.

At present, the domestic broadband access construction is in a hurry to carry out, available for users to choose a variety of access mode. But the problem is that the last kilometer was resolved, and the user did not increase. According to the relevant data statistics, the current domestic broadband residential access rate of less than 5%, money into, but not receive money, many people put the focus of the problem due to the corresponding broadband content did not keep up, so also have this year to Sina and Sunshine "Light Water Love", and all over the similar "Fujian hotline" such a Web site of the production of broadband columns.

However, when the reporter browsing including the Fujian hotline "Broadband View" column, CCTV international "audio-visual online", Beijing da Xun Communication Technology Co., Ltd. Pure broadband video-on-demand site, such as a number of well-known broadband columns or broadband sites found that some of the domestic web site broadband content construction is not so. Most Web sites are called broadband content construction more to provide video on demand as the standard. Broadband content construction has begun to go into the wrong.

First of all, video on demand is difficult to eliminate the cost of the old TV business model, and the user's habits are not adapted to the video on demand and traditional TV is still a big difference. After the studios and towers were built, the cost of TV operators was largely fixed, and the cost did not increase as the audience increased. This means that the more viewers you attract, the lower the cost of spreading it across each audience. Moreover, with the increase in audience, high ratings will bring high advertising revenue, followed by a huge profit. This has made television a "win" industry. Video on demand is not the case. With each additional user, the cost increases correspondingly, and there is currently no advertising model to cover this cost. This makes video on demand become a "double lose" business. Now, most people don't even want to go to cinemas, let alone spend so much money watching video on demand. And even if the cost of transmission falls by another 90%, it is doubtful whether video-on-demand can be profitable. Because, every movie that a consumer downloads, content providers pay for storage costs, service fees paid to ISPs and content transfer network companies.

Second, the majority of the domestic video on-demand sites or columns, in addition to film and television on demand, and other narrowband sites and no difference, is basically ordinary text pages add a video studio or a television channel. Can not see as the broadband Internet core Interactive function of the universal application, do not see the multimedia outside the film and television applications, but also do not see the supposed more colorful other network information services. In other words, broadband plus video-on-demand only gives people a cable TV channel that can be offered on demand. In fact, video on demand without broadband can still be achieved. If a local telecoms department and a local cable TV company can work together, the telephone system and the cable television system a little transformation, should soon be able to launch without the internet on-demand services, and more money than the construction of broadband less, technology simple, more reliable service, the hope of making money is also much greater.

Again, film and television is just a kind of network entertainment services, and entertainment is only a part of network services. If it is only as a bright spot and characteristic of the whole broadband value-added service, then the idea is right. But if you think of it as the whole of broadband content construction or to put large resources into the film and television on demand, it would be a big mistake to count on this brand, to make money, and to place the overall platform for broadband services and the development and operation of full services in disregard of, or in a subordinate position. In the vast expanse of the internet world, relying on "a recruit fresh" to conquer the era is gone forever.

Four, at present, the development and operation of VOD service vertical site is the premise of all or most of the program's ownership or exclusive right to operate, otherwise it will not form a company's brand effect, not to mention what the core competitiveness. In this regard, the current state of relevant policies and regulations relatively lagging behind, radio, film, television production is still subject to strict policy restrictions. How to break through or solve these restrictions is the major web site to think about the problem. Although this year, many well-known domestic websites such as Sina, Tom have tried to solve this bottleneck in different ways, but ultimately how to operate now is still unknown.

Finally, even if the policy conditions, video content source problems are resolved, according to the current national conditions, video on demand at least a few predators: first, pirated film source is easy to rent a VCD or DVD price than on the network on demand for less cost, while watching the effect better; second, the computer as a viewing terminal, Many people are still difficult to accept; third, the issue of fees. Internet development in the formation of free has caused netizens do not want to pay for online consumption, if on-demand fees, netizens can find no charge of the site, after all, the Internet unlimited, sharing, global cause of Internet management difficulties, Random copy of other people's website video content and put on the network free download site everywhere. If this is not for specific users to provide more characteristics of broadband value-added services and interactive content, simple video on demand is undoubtedly the future of worry.

The advent and development of broadband is the symbol of the development of the Internet to a new stage, but also the increasing demand of Internet users and the product of Internet technology improvement, Internet broadband is bound to be a trend of internet development in the future. In this situation, how to build the broadband content is related to whether the domestic broadband market started one of the prerequisites. From the current view, most of the domestic web site broadband construction of the idea is also limited to join the video on-demand content, which undoubtedly went into the broadband content construction of the misunderstanding. In fact, the broadband content construction is a systematic project, it needs to take into account all aspects, including policy, content, domestic environment, netizen income, netizens ' consumption habits and so on. So at present, we should make more efforts on the whole platform of broadband information service and the planning and development of comprehensive services, and strive to fully embody the multimedia, interactive and humanized features of broadband services. Of course, if you have the conditions, you may wish to film and television as the whole service system of products, but not all.