Visit Taobao Design department responsible for quick: learning attitude

In recent years, the design industry has developed rapidly, art colleges have also increased the enrollment scale, many designers and design students will have many questions: can our design industry meet the employment needs of more than 100,000 art design graduates per year? What is the preparation for graduates of design majors to enter the society? What do employers think about the graduates of design majors? What kind of creative talent does the design department of an enterprise need? Through the equivalent well-known company design department and the well-known professional design company's general manager, design director, Human resources director, first-line designers and other visits, we can understand their views on these issues and views, the company was interviewed: Ufida, Baidu, the United States, Xiamen new, pottery bar, Ali Jengbang, Host, 大提琴,, Reogio and so on.

2007 China Creative Design Workplace analysis topics-Taobao Design department responsible for quick

Quick, graduated from Hangzhou Arts and Crafts School daily necessities Industry modeling professional, 2003 joined Alibaba, after the addition of Taobao, is currently the head of the Taobao design department.

Interview Person: Fape

Interview Time: July 2007

Visual Alliance: Please introduce the design team of Taobao?

Quick: Our team is mainly responsible for Taobao in the eyes you can see any corner. Our division is divided into two groups, based on the nature of the work, a team is the project team, mainly responsible for the company-level projects, such as Taobao Wang Wang or community revision such as company-level projects, these larger projects to follow the process of UI design, to do prototype, analysis, and then to the visual designer to improve it, To the interactive designer to the back, to improve the interaction between the functions, then to the front-end code, complete the code, and finally to the program to nest up, there are mainly front-end designers, as well as interactive designers, experience designers and copywriting; Another group is the visual group, mainly based on the activities of the company's various operating departments Marketing activities, including some maintenance, basically by the team to complete, you see Taobao on the big and small activities are done in this group.

Visual Alliance: What is your recruiting process for design positions?

Quick: We are generally the first collection of resumes, screening suitable personnel, the first round of the interview, if it is in the field, the general is the first phone interview. When we get through the first layer, it goes up to a higher level, generally according to our assessment of the level of designers can reach, we have a P1 to P5 level, by reaching a certain level, we will have a special, higher level of people to interview him, for example, if the Director-level of the people, must be the general manager to interview. We will go through two rounds of interviews, generally resume, interview, retest such a process.

Visual Alliance: What is the biggest feeling for the graduates of the design profession that you have interviewed?

Quick: lack of working experience. I think in particular professional experience, not only in the experience of professional skills, but in professional experience is too inadequate. For example, the general encounter one thing, he is difficult to use the right way to do the right thing, he does not have the consciousness, he may just be right and wrong to simply judge a thing, in fact, there is no right and wrong in the company, only appropriate and inappropriate.

Visual Alliance: In the last two years, what is the ratio of the two pieces of Taobao recruiting graduates and experienced designers?

Quick: Fresh graduates account for about 10%.

Visual Alliance: If you recruit fresh students, what qualities do you value most?

Quick: I think it's a learning attitude. The key point of graduating students or interns is to have a clear attitude towards learning, and the second is to have the characteristics of active communication and sharing. Because these two in our Alibaba Group is more emphasis. Design departments, including visual design, interactive design, experience design and other positions, often visual designers of the interactive communication relatively less, learning a little lack of attitude, I do not mean active learning attitude, but to listen to other people's views. In general, for example, when giving advice to a visual designer, perhaps his first reaction is "I don't feel good about it!" I think it's pretty good. "But for other interactive designers, or experience designers, he might think, think maybe I could try your advice, and I think it would be a very good attitude." In fact, everyone's advice, if you think of it as a suggestion, or a chance to try, with this attitude to look at the problem, may be more helpful to their progress.

Visual Alliance: What is your biggest advantage in recruiting talent?

Quick: The first is training and personal development, the other is the company's reputation, but we often do not regard the company's reputation as an advantage, of course, it may have some advantages in it. Our company still attaches great importance to the training of personnel, so in the training and development of staff still have a great advantage.

Visual Alliance: What's the biggest design talent gap in the industry in recent years?

Quick: Front designer, I do not know the other companies in which the position is placed in the department, but in foreign countries and in our company, this position is placed under the UID, the previous two years the position of the people are more difficult to find, because this position is just rising, is the front-end designers. In particular, experienced designers are relatively few.

Visual Alliance: What is the length of this experience?

Quick: Basically P5, P6, or more than three years of work, both in the aesthetic aspects of a certain basis, the basic skills on the Internet is also a number of HTML and other page code capabilities. He is between the designer and backstage of the program development of the middle stage, he is very familiar with the code, not only understand the background of the distribution and structure of some programs, but also to some designers to complete the visual aspects of the integration of things well together.

Visual Alliance: What criteria do you use to set the level of the designer you just mentioned?

Quick: The standard is this, for example P1, is basically to meet the requirements of the post, P2 is not only to meet the requirements of the post, but also to actively communicate with other departments and exchanges, a simple point, P1 is required hands-on to teach, to a certain extent, the standard will also increase, P2 may need to pay attention to and follow him, P3 can have a little bit of decentralization, but also to see his results, P4 basically do not have to be too much to care about him. To achieve P4, you can organize cross-functional, or across the company's exchange activities, training, or work with each other, there is such a capability, is the ability to communicate particularly strong, organizational ability is particularly strong, this is very easy to judge. There may be some skill requirements that each company can make, such as P1 with Photoshop or other skills, and P4 may need to have more skills, which can be determined by the company's characteristics.

Visual Alliance: For fresh graduates, whether there are internship opportunities, a specific introduction to the situation?

Quick: Yes, it used to be in some forums, in the forum to release our recruitment information, there is through the HR help us to collect, another is our team has its own blog, we discussed above, is basically these several channels, but also through internal recommendations, external recommendations such a way.