Visual design: Plagiarism the best to become your own

first, design in the design -- Japan Aizhi Expo

"I hope we can get to know the early ideas of the Aizhi Expo, and I believe this will give a clue to the direction of Japan's development," he said. ”

The Wisdom of Nature

Wisdom is in nature.

Not to emphasize human-centric

Humans are part of nature.

"The more advanced technology, the more we should approach nature" what is the significance of today's World Expo? The real meaning is to identify the themes that occupy an important place in the future in order to nurture the germ of technology and thought that can work in the next era. Only in this way can people feel that they have to go to the world exposition to take a look. Eco-Community for designers, I still want to participate in this very clear intention of the plan. Not interested in opposing the bombs or opposing the war, the design only works when something is planned. Environmental problems, or the ills brought about by globalisation, how can they be improved? Hope that the design can play a greater role.

Two, the show gave me some Revelation

Have no intention to see the bTV life Channel a television program about the car, inside several hosts are discussing our country consumer more and more favor homebred own brand consciousness, the key is can buy the model of the economical economy, with the foreign car model difference nearly tens of thousands of yuan, and the domestic brand also will slowly enter the high-end car market, After all, relying on cheap is not enough to maintain the costs, but also will not support domestic brands to go further. Recall that the domestic automobile industry in the model is mostly by reference to foreign excellent models to complete, (some cars even the same copy shape) and at a low price to the Chinese people, regardless of domestic car internal quality and performance in the end, the most important they just "copied" the shape of the car product, Do not know from the angle of the whole industry to start, "plagiarism" foreign excellent service is the most important.

The show has an example: reporters unannounced visits to a Mercedes-Benz 4s shop, as they entered the store, the clerks had greeted them with a cordial smile, a kind of warm smile, and a cup of freshly brewed coffee (the moderator emphasized "cooking now") when your coffee was finished, The shop assistant will take the initiative to help you add until you say you don't need,,, and whether it's cold winter or hot summer, they will also wear clean uniforms, air-conditioning in the store is appropriate, when you go out to the car or test, they will always maintain their image, consumers are flesh and blood people, See the sweat of the staff in a patient explanation will be tempted to enter the store again, sitting on the chair away from consumption further ...

At the same time, a group of reporters accompanied an audience to the homemade 4s shop to do car repair, according to the response of the audience said the car has run off the problem, the domestic 4s shop clerk said they can not do repairs, because the machine fault can not do the car xx positioning, do not know the restore time, etc. (this is said to be 4s shop basic services), When the enthusiastic audience asked me to try the car first, the shop assistants did not say, repeatedly, that the audience had to drive into the repair hall by themselves, and finally the clerk helped to measure the tires of the car (before, the connoisseur of the car in the audience had already had a tyre on the side, and indeed there was a low pressure on the tyre, But worried about the other problems since the 4s store), found a tire pressure on the low immediately to fill the gas, said no problem, the audience asked the clerk to try to get off once again rejected ... Claiming that there are no other problems, do not have to do xx positioning ...

In fact, this is not to expose XX domestic cars, but we hope that consumers are increasingly looking at domestic cars, they can do a good job in response to consumer demand, can give everyone a satisfactory response. In the "plagiarism" products at the same time, the most important concept of service to copy is important. Remember when you were in a book in college: If your product is a type, such as a car, a plane, you must emphasize intangible features, such as service, to make your product stand out. If the product is intangible, such as banking services, travel, etc., you must emphasize the type of things that make you different. When in the "plagiarism", we must know what to copy, plagiarism the best into their own.

Reminiscent of this time in a design: 2010 Beijing Auto Show Vision

I'd like to show you the first time in 07, Toyota at the Tokyo Motor Show 2007 Toyota Tokyo Engine Exhibition, the sustainable (the use of natural resources and energy) does not destroy the ecological balance, the rational use of mobility to replace the 8-year use of the EC + Emotion Theme Set a brand new concept, we try to use a button to portray the relationship between man, nature and car. The new icon is designed to be consistent and harmonic in the form of visual impressions. To extend this impression, decide to use a button for the brochure as our proposal. This concept is used as a basic concept in the whole auto show and will also appear in a variety of image media.

New ideas to add more human propaganda and display concise graphical form of a more clear soft and warm color lines constitute the body of the graphic, giving people a sense of warmth and relaxation, breaking the traditional car metal feeling. Other promotional parts of the application also by this soft line to guide the different models of Toyota cars, different models give people different happiness, bring people different life fun.

Promotional posters and leaflets are in a simple and cordial style of continuity. A set of such concise family members of the publicity will make a lot of consumers deep memory, Toyota did not choose the Enterprise VI Red and silver, let people remember not only the company's name and products, but a business should assume the social responsibility and put forward new hope for the future life.

Through this case, we can analyze the Toyota's corporate philosophy and the design of a series of ideas, with such a sound concept of performance, how do we successfully "plagiarism"? Beijing railway station is based on the concept of "green future" as the theme, I am not only in the car exhibition field and other media have their own advertising booth and online also have their own special publicity, so a new idea is put forward: "The new" has the meaning of high-speed competition, "new" covers a number of significance: new-new energy, new-technology, New-new models, new-new market four meaning.

Start to determine the first from the company VI, set the main color red, and then the screen of the dominant vision, so think is understandable, from the company's previous advertising to see a lot of companies are mainly to do the red. But ..., first of all, the theme of the auto show requires us to show a deeper meaning on the original basis, and the expression of this meaning directly related to my division in the industry and the audience in the psychological positioning, whether it is "green future" or "new" theme concept, from the previous developed capitalist countries, modern and even the future, The greening of automobiles has always been the main direction, advocating environmental protection is the ideal that people have been pursuing, timeless green and graphics can show the environmental theme of different times this has become the consciousness of people, if we single from the corporate logo on the surface of the color to do corporate propaganda planning, in many corporate propaganda, we are highlighted, The important thing is what we perform, good or bad ... In fact, when we put the idea of good meaning into the hearts of people, plus we provide a good service-a new car information platform, from excellent visual propaganda to the real experience of services and content, people remember is not our company simple logo, but a sense of the heart, This kind of consciousness is deeply rooted, lasting ... Put a huge logo in there, it's easy to be seen (at the same time, and most likely to be forgotten) just as if we get something easily, we don't have a deep impression or feel about it, when something attracts me first, but it takes a deep dig to understand what it means, So our feelings for it is the most profound, most worthy of memory ...

Every time I take a bus, I look at the things that move quickly outside, the gray roads, the dust that floats, all kinds of cars ... And there's a lot of gas that we don't see clearly but seriously pollute. When I look out of the car, do not want to see all the beautiful picture? In an era of technological and economic prosperity, the concept of greening has already been popular, and in the current auto show under this theme, we want to performance if the concept of car-centric is not suitable for the current development needs, the show should not be just the car itself, but should be from a broader and more highly-informed vision to tell us, The car is also a part of the present society, the improvement and development of the car will create new changes for the future street roads, and integrate them, or the car itself and the future to provide a more appropriate direction for development.