Compared to boiled water, ice cream is obviously more delicious (unless you have a strong resistance to sweets). So for your eyes, nature is also more want to "Eat ice cream"! In recent years, the emergence of various data visualization, information visualization, science knowledge, research reports, information charts to get rid of the previous single data text content, no longer cold and have their own "taste." These interesting reading experiences are not the very rich taste of "ice cream"! Let's take a look at these wonderful examples.
The above is a designer to their own diet planning a week for the theme of the poster, originally less than the color so delicious moving junk food simple health food, in the designer's ingenuity to become cute and fresh, the thermal protein and other data are no longer dry and become one of the beautiful elements of design. This is more than those on the market didactic healthy eating recipes to make people have more appetite, is not to let the viewer more motivation to throw away the junk food, into a healthy new life?
Above is the classic font helvatica a set of timeline charts, designers in addition to clearly show the history of the font, do not forget to use strong black-and-white red coagulation with the font itself "elegant, classic" temperament.
The above is a group of Mercedes-benz ads. As we all familiar with the luxury car brand, this group of ads in the form of information visualization, some people inkling common sense of the graphic exaggeration, the screen is attractive at the same time more convincing. Through indirect means to promote brand concept, enhance the brand's rich connotation image. The text used in the chart's content needs to be "professional, rigorous," and not everyone can get valid information from it. After the graphic content, the characters have the expression, reading threshold greatly reduced. is no longer a read-and-forget cramming information.
Project background
Participation in our various needs of the team outside a large number of people, there are more specific work flow specifications to enable the small partners to understand that their participation in the project is necessary to improve efficiency. The general specification content is to express with the pure text content, for me this kind of Islands of course is to look over to forget, wait to use when need to turn out again to read again, the efficiency is low and very troublesome. If you convert it to the image content, will it be more intuitive and easy to impress?
Project Process
At the beginning of this demand, we intend to be a full HTML animation to achieve the design, not only in the process can make the original ppt form easier to read beautiful, but also some new technology to try. The whole process is based on the concept of a factory line, with many interactive operations and small animation effects to allow viewers to be more specific about each step.
But due to the direction of the set too vague bias to non-functional. After the first draft of the draft design, there are many problems: the reading time is too much, but the intersection of the intuitive text PPT greatly improved the reading threshold.