Wake up "silence" among website users"

After a long time, I saw a pretty good article "Online Travel: mining the value of silence customers from details" from IResearch. The reason why I said it was good is that it contributed two good contents: silent and 7%: 93%. My understanding of "silent" is the kind of person who will only share and unwilling to contribute content. The Number 7: 93 is the most credible result of the survey.

One day last year, the old bag told me that the average ratio of contributors to the sharer was. At that time, I felt a little exaggerated. Two days ago, I said in the group, is the ratio of contributor to Sharer probably based on the 28 theory? As a result, many people think that even if the 28 theory is regarded as a beautiful vision, it is too high.
On another day, Shuhang Tongxue asked Cheng Gang about a lot of games in the group. How do travel websites interact )? Cheng Gang's explanation is very refined: it was useful in the early stage and interesting in the later stage. I have provided a supplement. In the early stage, it is for the sharer and later for the contributor. I don't want to talk about this sentence, but it is certain that the attraction to "contributors" will be the key to the long-term survival of travel websites.
In fact, it is difficult to build a travel website. How can this sentence be understood? If you just want to create a website that someone else can share with you, the content will be better, because there will certainly be more people to see than the people who write the website. This kind of website is very simple; however, if you not only want others to share, but also want others to contribute content (the concept of web), it will be very difficult, because there are fewer people to write than to read.
Before that, I have always believed that the group that is willing to contribute has a fixed proportion or even a fixed group among all the Internet users. A successful website must be highly attractive to "people who are willing to contribute. However, it is too difficult to attract and control such groups. In contrast, it may be easier to wake up the "silent" Sharer. Because the Sharer does not have no contribution, but their contribution is still in silence.
How can we wake up the contributions of those who are still in silence? Through the comparison between some websites I recently read, I have the following ideas for your reference and discussion.