Wang Yu: Alexa dancing untrusted website webmaster trembling

What's wrong with Alexa ?! This is the most message I have received on QQ in recent days.
This week, I was busy chatting around the investment and entrepreneurship salon in Hangzhou and Shanghai. When I got back to the hotel, I was always able to see numerous webmasters who jumped out on a machine that was always on, I want to know why Alexa's data fluctuates so much over the past few days.
I don't know why. In fact, I may not even know what happened to Alexa. Alexa also has Search, and may also have Dance. Maybe it has a better personality than Google. In addition, server problems and interconnectivity between China and the United States may affect the results of the Alexa website ranking.
I have been saying that Alexa's data can be referenced, but it can only be referenced. The reference value depends on your understanding of it, the more you understand the ranking mechanism of Alexa, the more you can fully evaluate the real value of Alexa.
Yesterday morning, I went to visit Hans, the person in charge of the China region of AC Nielsen. I have learned a little about the data collection method of AC Nielsen, hans gave us a very professional expression to understand why AC Nielsen only provides data collection services, rather than taking advantage of the upstream and downstream of the industry-when the observer participates in the game, it will change the rules of the game and make the game complex. Similarly, Alexa has never ranked its websites globally.
What we get from Hans is that his deep understanding of Alexa is basically the same as what we get from the periphery. Hans even remembers that early versions of IE had embedded the Alexa code. At that time, he was convinced that Alexa, because the latter was an enterprise invested by Microsoft, the largest number of users once accounted for 70% of the total number of Internet users. Of course, American law eventually forces Microsoft to exit this attractive product model, while Alexa does not have the mandatory support of IE, and its influence is inevitable.

Today, foreign organizations seldom read Alexa's data. Why do Chinese webmasters care about Alexa and even study cheating methods?
To a large extent, this is because there is too much information asymmetry in the Internet industry in China.
Because we have long been afraid of the fraud capabilities of some websites, advertisers must need third-party data support before serving them to analyze the real value of the websites they cooperate, however, since Alexa was introduced to China by some people, the whole industry seems to have seen this life-saving straw-advertisers started to talk to the website with this data; internet labs have built their own website ranking system based on the ranking data of Alexa. Some people who specialize in the Internet are also paying attention to Alexa's data, we also use this data to compare different websites. Even domestic VC began to pay attention to Alexa data, and even some overseas VC would have to follow the customs.
In this way, Alexa quickly changed from a third-party traffic monitoring system that could not be used in foreign countries to an "industry standard" for the Internet in China. This is really a "charming ", alexa's localization was completed without a local organization or even a Chinese page. Should eBay Yahoo be so depressed?
However, AC Nielsen should come up to publicize more third-party data and do some good work for China's Internet industry. In this case, it is too much for those websites to do. Today, Alexa occasionally took a few dance steps, and the website began to feel uneasy. Think about it. What if people turn to the northeast Yangko?