Web Design Psychology

Most designers don't take the time to learn how basic psychological principles affect the experience of their website users. The principles of psychology are often considered dispensable or overly complex. But the truth is, none of these ideas are right. Not so many concepts are related to basic design psychology, and most of them are relatively simple and easy to learn. Design psychology is relatively easy to achieve, although some relatively need to use a little more careful and planning.

Based on the purpose of psychological design

Consider in the design process that psychology will bring you a positive end result. If you take the time to analyze the needs of your visitors and how they can meet their needs, you are already on the road to designing a website that will inject a steady stream of mental energy into your target audience.

Through the psychological analysis of the visitors, you get the result that the visitors are more than happy to do what you want them to do, such as keeping in touch with you, buying your product, or recommending it to his friends.

You want visitors to follow your wishes more easily, which is the main reason why you should use psychology in your design.

Building trust relationships

To get your visitors to do what you want them to do, first you have to establish a trust relationship with the visitors. Trust relationship is not easy, especially in this era of fraud, annoying people in the network where there is a lot of corner. Users who are not too familiar with the web can become very sensitive to people who ask them about their personal information, regardless of whether the information is needed to work on the site.

As designers of web sites, we tend to overlook that we are already accustomed to online trading. But for our customers, and their customers, the internet is still a big, scary black hole they're going into.

Recognizing this, you use design psychology again, making your site even more trustworthy to the average user. Creating a Web site that allows visitors to reassure users means they are likely to sign up for an account, buy a product, or do business with you in other ways. These can be achieved through web design and language.

Familiarity and recognition patterns

When a user visits a page on a site, there must be something they want to see right away, regardless of what site they are logged on to.

If they don't see what they expect, they will find it pointless (so the site is unreliable).

Visitors to a website, the site is expected to have the most important two points, one is the target content of the visit (this may be some of the topic information on the sale of some of the beautiful products), and the second is to have some navigation.

While tags can help identify the purpose, design should also complement and reinforce this message. For instance, for example, you are designing a blog for an environment theme. If your design looks black and quiet and gloomy, and at the head of the page a sunset city skyline. It's not even right to hint at what this site is for.

And if a site looks very clean and modern, some green and natural slogans, which gives a deep impression, this is a theme of environmental protection blog.

In addition to some information elements that can be found on any Web site, there should be something special that visitors expect to see in a particular category or industry site. People look forward to blogging on the homepage of the blog, expect E-commerce site on the front page of the product. For any site, everyone expects a page with more than a few depths to provide a search function. And in most cases, people also expect "about us" and "Contact Us" pages.

Brand Unification

In addition to the basic elements most visitors want to see on a website, there should be something that attracts users to contact your company. Although this may not be a single business, or a small business, but this means that a lot of people are concerned.

Think about the colors of the promotional leaflets you've designed for some of the offline promotions. These colors should somehow fit into your site, even if it's just in the title picture or some logo color.

If you have a logo on the promotional material, it will also be the same on the site you want to present. This is a very basic thing, but many companies tend to ignore the line of this online consistency.

Psychological stimulation

Psychological and emotional stimulation is a valuable tool to encourage users to take action. The stimulation includes such emotions as guilt and worry, and of course includes the sense of belonging and the recognition of human values that attract.

The usual approach to combining motivational emotions in design is to use graphics and graphs to enhance the incentive effect if the advertising language on the site is added as an auxiliary support.

Image Enhancement Concept

The images you use on the site will help and confuse your visitors. A carefully selected picture will help your visitors understand your obvious intentions. If you choose to be careless, you may even get your visitors mad and feel like they're back in a messy dark age.

This picture of the Disney World Hippo has absolutely nothing to do with this article, it will only make you confused.

Abstract images sometimes have unexpected effects, but be careful to use them to make sure they are there. Sometimes an abstract graphic can be interpreted differently by different visitors, or it will completely misunderstand the original meaning.