Web Design new ideas! Use stories to attract users

The existence of the story is almost as long as the human history. Since the human will speak, began to use stories to communicate information, inherit ideas, sum up experience. Web design is essentially a way of communicating ideas and concepts, which is why storytelling is the most attractive expression on the web.

Web designers are always looking for more ideas and ways to improve the user experience, so they will increasingly use storytelling in their design.

When a designer makes a story into a website, this fascinating experience can be more effective in attracting users. There are many forms of storytelling that can be used across a variety of different devices and in different types of websites.

　Telling stories in social media

Today, the relationship between social media and web design is getting closer. Even a lot of big companies are putting social media buttons on each page, which makes sharing and posting information easier and faster. It also makes it easier for brand users and fans to communicate with their product suppliers and service providers. Social media allows brands to market their products in storytelling, capturing loyal customers and users, and social media can deliver a brand's passion, purpose, or hype in a variety of ways.

Here's an example of the Facebook page for Tommy Hilfiger. The American Tide Card Facebook page has 8.7 million fans, and so many fans are loyal listeners to the Hilfiger brand story. Hilfiger on the page to share the design, celebrity partner photos and news and a variety of promotional activities, graphics, video, text and other forms of transmission to the user, fascinating.

　　Use pictures to tell stories

Sometimes a simple but unassuming picture can tell a story better. A picture wins thousand words This sentence is not wrong, the person itself is the visual animal, the picture information is more easily absorbed, so the reasonable use picture language, may convey the information more effectively.

LinkedIn's registration page is a good illustration of this. When you open the registration page, the left side of the user's small avatar is very purposeful, it shows users the diversity of the site, and send a message: This site is really for everyone. The people in these photos have different racial backgrounds, men and women, not seniors, and everyone seems confident and happy. Even people who do not understand the social network are able to learn from this simple message that people from different backgrounds on the planet are coming together to communicate and even do business with a common service.

　　Using illustrations to tell stories

Like the picture, using illustrations to tell the story also has a good effect. As a visual aid, illustrations will make it easier for users to understand the brand story. Compared to the simple and straightforward picture, the illustration is more expressive, it can be expressed in an abstract way, it can be more realistic way to tell.

In the Evernote Clipper Web page, we saw the use of a realistic approach to the narrative. Illustrations, combined with text, tell the user how the Web clipper works, and looks as straightforward as a story book.

　Use the mascot to tell the story

The mascot, funny cute humor selling is their advantage. When a company or website has a mascot, it is a simple and convenient way to use it to communicate with customers, through which it can convey the brand value to the customer in a humorous way, telling the brand story, such as MailChimp.

MailChimp has a very famous mascot named Freddie, which has a great contribution to delivering corporate ideas and telling business stories. MailChimp both in business and in life to pursue a relaxed rather than a serious idea, and MailChimp in describing Freddie, between the lines can also see the spirit of the enterprise.

You can also feel this from the different head of Freddie, whether it is smiling, blinking or with a pencil in the ear, through the expression of positive energy, you can intuitively realize that the brand image of the setting of grounding gas, calmly and demeanor. Now, you can almost see the various forms of Freddie on all the MailChimp pages.

　　Telling stories with parallax effects

Although the domestic use of the site is not enough, but Parallax site has been around for several years, and is still at the peak of the trend. The popularity itself is likely to prove that this web design is the simplest and most effective way to tell a story. In a Web site that uses parallax scrolling, scrolling down the way is a process of constantly revealing more information, just like peeling onions, which is essentially very close to storytelling.

Take the Royal British Legion as an example, this site is through the Parallax scrolling way to show you how the donation is the necessary information to use. As you roll down, these energetic stories are displayed in front of your eyes through parallax effect one by one, and you will see the Legion serving the veterans with a variety of useful services.

　　Use Personalized Storytelling

Personalization is one of the most important factors in contemporary web design. Personalization is effective, and it's powerful, when you're looking for personalization for your business and your brand, it's a magical tool for narrowing the distance between your business/brand and your customers, because when you use personalization, visitors, fans, and customers have a sense of identity and empathy with the brand, Naturally there will be greater profit margins and possibilities.

Personalize your brand to tell its great story. Take pet relocation As an example, in this site's team introduction page, each member is much attention, this and the traditional "about Us" page has a huge difference. You will see each person in the team, each pet's smiling head on the page, and when you move the mouse to the avatar, the avatar will become more personalized--more and more interesting. And this design is to tell visitors that this institution's corporate culture is about relaxation and nature.

　　Conclusion

While humans are still living in caves, paintings on the walls tell tales of the tribe. Storytelling is a natural way of conveying information to humans, and it is still one of the most important ways of web design today. You will find that not only more and more enterprises and brand organizations will use storytelling to present themselves, ordinary web design will be in more and more details, into the story.