Web design: Pay attention to balance the United States to enhance the status of the site

In modern life, balance seems to be a hot word, and people seem to like to pursue balance in everything. Balance the meal, find the balance point of work and rest, the balance point in the building and so on. Just like a person, even if the facial features are not particularly beautiful, but when we look at the balance of symmetry, looks also good-looking, engaging.

To cite so many examples of balance, I would like to say that balance is as important as web design, which is a very important criterion. A good balance, equivalent to a pair of wings for the site, you can better control the site, grasp the development of the site.

1. What is the balance in web design?

If you consider the balance only from a physical point of view, then the balance should be as shown in the figure below.

The yellow part is a lever, the triangle part is the fulcrum, two Pentagon size equal, the quality is equal, moreover puts at the distance fulcrum same distance, then this time the lever is in the balance state, impartial.

Then look at the picture below. Or a lever, but at this point, change the items on both ends. Look, if the two are the same density, the distance from the fulcrum is the same, then the two can also achieve equilibrium? Obviously, the answer is no. The lever is bound to the left because the weight on the left is significantly heavier than the right. The balance is lost at this time.

The same is true of applying the concept of physics to web design. Web design in pursuit of balance, then how to achieve balance? Fulcrum is essential, right? The Web page should have a set fulcrum, the central theme of the page, around the center for the next series of activities. The balance of web design can be controlled by controlling the proportion of each design element and the distance from the fulcrum. If the proportion of each design element is too large, it should adjust the distance between the fulcrum and strive to achieve the balance point.

2. Balanced beauty of symmetry

Chinese people pay attention to symmetry, like the symmetry brought about by the respect, formal, stable, elegant feeling. Symmetry is also a point in the balance of attention. From the paper-cut to the eaves of the foot, from clothing design to architectural style, no one does not reflect the symmetry of beauty. As shown in the following picture, this is the famous deaf and mute thousand hand guanyin show. In the picture, their individual hands are raised at the same height and in the same position. If you fold the picture from the middle, the performance on either side will overlap completely. This embodies the symmetry of the balance of beauty, looks solemn, elegant, unbearable applause for it.

(This image is from the Internet)

Web design should also grasp the beauty of this balance. So how do you do it? That is to find the fulcrum of the Web page, accurate positioning. Fulcrum to find the right, focusing on the text to render the fulcrum, highlighting the fulcrum, let it play a balanced role.

3. Sense of balance in vision

The 1th point we are talking about is the balance in physics, which is practical and can not be touched. But one of the biggest differences in web design is that it is illusory and cannot be felt by hand. So, this time, the visual balance is very important.

Many people have the feeling that the larger the bigger the heavier, the more brightly colored some will feel lighter, the denser things look heavier than the density, the light object always looks lighter than the dark object. This is the visual sensory experience. The description of size, color, density and brightness will affect the subjective judgment of the person.

4. An orderly balance in chaos

In front of the symmetry of the balance of beauty, that is, fulcrum must be in the middle of the lever, impartial. But in the web design now, sometimes for the sake of beauty, it is difficult for us to do this, at this time should grasp the orderly balance of chaos.

When the web design is not able to make the fulcrum in the middle of the time, the distance between the two sides is not the same, this time to make the two sides of the goods will not be the same weight can achieve balance. Use a visual sense of emphasis to achieve. For example, if the left side of the design element is farther away from the fulcrum, the right side of the closer (that is, the fulcrum to the right offset), the left should use a larger, dark color elements, making the left look larger. The opposite side of the right is to use some of the bright colors of the elements, so that the two sides to achieve balance.

The asymmetric design is more beautiful and dynamic than the first 2 kinds, so it is more popular with some customers. But this subtle change is difficult to grasp, it takes time and patience to figure it out before it can be done.

Generally speaking, the most used in web design is symmetrical balance and asymmetric balance. In addition there are radial balance and mosaic balance, these two technical difficulties, the designers of the technical level and aesthetic ability have higher requirements, I do not do much introduction.

To sum up, in the life very important balance criterion, in the webpage design also has the status which cannot be neglected. A balanced design, can give the visitor a kind of refreshing feeling, can pass a unified correct idea, let the person feel your website is solemn, is the intention, is manifests the intrinsic design esthetic sense. Thus, I believe, to a certain extent, to attract site clicks and traffic, driving your site rankings.

So, from now on, focus on your website design. Study carefully which design elements look light? What are the weight? Which design elements can be symmetrical and balanced? This article by www.mywenzhang.com sad sentence feeds, if reproduced, please indicate the source. I believe that through the accumulation of observation and learning, you can become more and more handy, designed to make visitors linger on the page. This article is a personal point of view, if there is something wrong, welcome to exchange.