Web design, "I want him like that" scenario

Web page Production WEBJX article introduction: Web Design Common scenario: "I just want him that way."

The little child saw others eating popsicles, noisy mother: I also want! "Home for you to eat ice cream." "No, I want him like that!" ”

I wanted him that way , "the childish needs of a child," someone would say. As we grow older, it is an instinctive need, hidden inside, except that we use reason to restrain its direct expression.

After seeing a thing, we generally have the following process:

Either way, you want to get "like that," and the results are all the same.

Here are three typical scenarios:

1. Boss suddenly lost a website address to you: "I think this site is very good ah", and then you happen to be planning the company's website

2. We have designed a shiny badge and special logo for some users in the product, and put it in a clear position to show

3. Why does the QQ show add "request" and "Give away"?

The first kind of situation

Believe that a lot of PD have encountered, boss told you this site, the meaning is he "temporarily" feel this website is good, this time, the copy is unwise, because after a few days you put the layout to do almost, the boss may also tell you a website: "This looks good ah", then you do before again toppled.

Ignoring boss's advice? No, although the site design has been through several rounds of discussion, but also basically stereotypes, but boss owns the website design a veto, ignore his opinion you are dangerous.

Can't move and can't ignore, then what to do? You need to be in the boss's perspective on this site analysis:

• Style and presentation change (concise, rich, atmospheric?) ）
• Compared with the original website of the company, the outstanding content has no change (such as product, content, etc.)
• Some modules or functions that may impress boss (such as flash, display window, etc.)

It's important to find the key elements, can not be copied from the original, because the boss believes that a good site must be more than one, if he told you a "better" site, the last pass can be and two are not the same site, and will not be the same as before, because the site before that is to tell you " Better "The time has been denied by the BOSS

Second scenario

The badge is similar to the "achievement" concept in online games and is a way to increase the stickiness of products.

Achievement has two elements: attraction and Communication .

There are many forms of attraction, such as good-looking, rewarding, and representing some particularity, etc.

Communication is to let other users see this achievement, and can find the way to achieve this achievement. This is a very important factor, but it is also easy to be neglected, the result is often very attractive achievements few people know, or attracted by it but can not find a way to obtain. Online games in a number of ways can be referred to: the achievement of the query system, access to the notification area (friends or groups) tips, activities, publicity, etc.

Here to mention Sina Weibo's badge system, in my opinion there are the following deficiencies:

1. The badge system has little to do with product content, resulting in a badge that does not reflect role-related capabilities. Many of them can be brushed out, without a sense of achievement of the badge put it will feel occupied.

2. No planning prior to launch, personal growth category, activities such as mixed together, the badge of the color is not fastidious, a see not the weight of primary and secondary, such as 100000 of the sofa and 1000 of a glance to almost, compared to a small activity "I want to be a winner" badge looks more like a senior badge

3. No substantial rewards, plus 2nd, efforts to 10 times times in exchange for only less than 10 pixels to change a little bit

4. Weak communication, can only be seen on the personal homepage, and this homepage is rarely to see

Third Scenario

In the behavior flow chart, the Green Line representative's interest will encounter the ability threshold, displays in the QQ show to have the purchase ability, or said wants to want to buy, but the gift and the request obviously can reduce on this threshold "gives up" the probability.

We tend to focus on individual roles, ignoring the factors around the character. If it is not on behalf of individual ability and ability to limit the threshold, may wish to consider the gift and request.

"I want him to be like that", do you understand the need, and make good use of it?