Web design to attract visitors

(reprint article) original address: http://zanbu.blogbus.com/logs/28256436.html

Many e-commerce sites have recently placed a lot of information on landing pages. And their "voluminous" logic is simple: the more information, the more users. Unfortunately, people who shop on the internet are always picky.

Jacob Nielson reports that internet users have become increasingly impatient in the process of picking and buying. They don't take the time to find information on the web based on classification or product introductions, and most people prefer to use a convenient search engine. If the user can't find what he wants, the deal falls through.

This makes simple web design The key, especially when you need to sell, it allows users to find information faster. If a Web page is flooded with useless text, widgets, or unrelated products, the page can be said to have been voided.

However, some e-commerce sites are the opposite. They like to engage in "more flowering", to give potential users as many choices as possible, adding a lot of useless information, advertising and unrelated products to the Web page. Rather than a clear page of a product.

Fewer products means more attention

Many internet companies may forget the basic rule of E-commerce: The simpler the internet shopping, the better. You can buy DVDs on Amazon's Little mouse, and no one wants to drive a few miles away to buy them. If the process of shopping is simple and quick, customers will not even mind spending more money or waiting for more time.

Apple has a complete grasp of the minimalist art web design. If you open their homepage, you will see only three things:
* A simple top navigation
* A product of the main part
* RELATED LINKS in the reflection part of the product
In addition to the standard footer navigation, the entire home page consists of only three parts. Here's how to click on a product to enter the page (for example, the iphone).

On the product page, you'll get the first glimpse of what this page is about: the IPhone. The product itself occupies most of the pages, surrounded by the features of the new IPhone and some apps. But more importantly, we want to know what's on this page:
* Unrelated Products
* Irrelevant sidebar ads
* Too much repetition
* Messy Typography

Apple has shown enough information on a comfortable page. There's nothing wrong with showing a lot of information, just make it look like it's not much. This way you can also see all the information, links and images that are lined around the iPhone, and also play a role. There is no information on the Web page of any boring ads or other unwanted products.

Here's a set of practice-tested methods that any designer or Web developer can learn to avoid a bad page layout that drives the customer away.

just what you need: one of the most important aspects of a simple web design is to show only the products you want to sell . But that's not to say you can't show users a lot of information. You just need to make sure that the user wants to know more information. Apple uses a lot of "Learn more" links to reach this point.

reduce the number of clicks: The fewer clicks the customer gets to the desired page, the higher the likelihood of return. Don't let customers chop thorns to buy your product.

"granny" rule: If your grandma (or any old person) can learn how to buy a product through your website, the chances of a product being purchased are very high. Useless information will get your Grandma dizzy soon.

reduce the column: you add a column, the content of the space to display less than a section. The customer does not want to occupy a lot of space, this can not emphasize the main product.

Minimize the Operation menu: display products should avoid extraneous interference, promote the process of customer purchase. Customers want to think as little as possible, so that customers have more room to think about and focus on the purchase process.

Keep it neat: a clean design can make visitors feel happy. Spend more time making sure your pages are beautifully laid out so that you have repeat customers.

As a designer, you should look at Web design from the customer's point of view. Will you shop on your website?

Other excellent examples of e-commerce design

Bell.ca only use a little color to show the brand, and the operator menu for the viewer is only the main navigation bar. Notice how the designer places so many different menus--shopping and navigating--and taking care of both private and corporate customers. Not only is the Web page not messy, but it appears concise and crisp, providing a lot of menus, but did not force viewers to browse the search. Also pay attention to the top of the product navigation design how clever, I think no one will choose the wrong product.

Shoeguru.ca shows a completely user-and product-centric design. It seems that the product itself is a salesman. The Web page has nothing to do with anything but the product, and even the navigation menu is "woefully poor".

Etsy placed so much information on the home page without any clutter, it is a model of Web page layout. Etsy's catalogue is very complex, but the excellent design makes it appear easy and simple. It turns out that a usability homepage can also have a good business effect.

Crupress is an elegant book site with no entertainment ingredients. There is a lot of text on the home page that doesn't disturb the user's mind. The top of the navigation is very eye-catching, but only need a glance to understand. All design elements are in harmony.

Tokyocube is an interesting and fashionable small website for selling Japanese products. Instead of wasting valuable space to introduce products, the site puts them on the right side of the screen. The site uses a lot of white leaves to enable users to quickly and clearly appreciate the product. Who can not help but click on a few dolls to see carefully.

Furious tees relative to the previous several sites more attention to graphic design, mainly has two functions:
* reflect the lively tone of the website
* Clearly showing that all shirts only sell for 19.99 dollars

Visitors will not forget the furious tees is selling something, products are not in front of it? Putting products on the home page is especially useful for websites that sell novelty products, because people don't usually look for these things.

But the product is concentrated on the homepage, it is easy to confuse the layout. Furious tees very well to avoid these problems. They focus on T-shirt and funny designs without any sidebar or advertising on the web.

Basecamp (Panax signals)

On mixing different kinds of information to sell products, I am afraid there is no more basecamp than the Signal project management tools. But the amount of information on the Web page is just right. every word, every picture, is weighed . If there is not enough information, users will not waste time to understand the product, too much information users can not parry.

The right top background color and company logo make the main part of the following more compelling. They will be a variety of media integration at the same time, but also leave a large number of blank, so that users will not suddenly be complicated text, pictures dizzy.

The final summary

Each site will require different types of layouts, drawings, and articles to sell the product. But as designers there are some ways to do it twice:
* Weigh every word
* Delete the useless elements
* Use elegant colors and bold to stay white
* Control the amount of information visitors see each time

Remember, people who shop online are always picky . They don't hang around picking products, and they use search engines to search for the keywords they want. If they don't like to see the page, sorry, bye. For the site, only a small interface to attract these potential customers. An elegant, neat design can focus on products ( not anything else ) and help customers find what they want faster.