The tab bar is one of the best ways to fit multiple content page layouts, and it can be used to beautify pages without adding page lengths or disrupting page layouts, and these years have become increasingly common in e-commerce sites-especially on product pages.
But I always care about this when I'm browsing through these sites that use the tab bar –tab has the bar been noticed by the customer? Are they too inconspicuous?
I recently studied at a site where it's cross-selling and encouraging sales of products with additional Click-through rates are very low. The main culprit is that the product recommendations are hidden in a tab bar that is basically no one clicks on.
Here are some examples of tab bars for E-commerce sites:
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The tab bar is one of the best ways to fit multiple content page layouts, and it can be used to beautify pages without adding page lengths or disrupting page layouts, and these years have become increasingly common in e-commerce sites-especially on product pages. But I always care about this when I'm browsing through these sites that use the tab bar –tab has the bar been noticed by the customer? Are they too inconspicuous? I recently studied at a site where it's cross-selling and encouraging sales of products with additional Click-through rates are very low. The main culprit is that the product recommendations are hidden in a tab bar that is basically no one clicks on. Here are some examples of tab bars for E-commerce sites:
Catalog page
Product Information
The Small Text Link tab bar is easy to ignore:
Sometimes "tab" doesn't look like a tab bar (Eddie Bauer uses a yellow box)
The tab bar in these examples is displayed independently, so it's easy to notice. But when you apply the tab element to a page with other design elements, the tab bar is easy to ignore.
Have you noticed?
Did you notice the tab bar of the "video" When you glanced at the page?
Checkout/Login
How many registered users have gone through the registration process again and again simply because the registered user option has been "hidden"?
If your site uses the tab bar – make sure you know that the tab bar benefits more than the customer misses the content and the risk of buying. Make sure you test for changes to the content page version, follow the tab bar, or test the user at the customer interaction point.