Web Information Architecture: building an information system that allows users to participate deeply

Article Description: Web information architecture and socialization.

Everyone likes ppt, so share it.
The speech actually has 34 pages, split "action" and then become 63 pages.
Here is a simple explanation, in order to give the book friends will be used by the main rudder, share it out.
Really afraid to mislead people, like fast-reading friends directly read 61 pages, you can.

1th page
Web Information Architecture This book is more than 10 years ago the digital precipitation of the theoretical system, now, the development of the Internet allows users from the original simple consumption to the depth of participation. The content of this speech, mainly not focus on the concept, but said how to build a user in-depth participation in the information system.

2nd page
On the Internet often encountered messages, said no dry goods, then the advance statement, this time no dry goods.

Page 3rd, 4
Beijing registration of the problem library, on-site can also continue to ask questions. (Sina Weibo activity function is not reliable!) ）

5th page
An information system, everyone has their own ideas, who is responsible for the co-ordination of this matter?

Page 6th, 7
In the absence of depth practice, there is a deviation from the understanding of the theories that come over translation.

Page 8th, 9
Wikipedia is a version of the information architecture definition.

10th page
The location of information architecture, and the relationship between interactive design and navigation design.

Page 11th, 12
There are many terms and nouns, "Web information Architecture", our focus is not to translate these concepts, there is no understanding, can communicate on the spot.

13th page
The designer's usual design process is to use the "logical page", user flow, user use case to talk about the experience, and for a content site, the core experience is the content itself, what the content itself, what the surrounding relationship is, how to organize them.

14th page
From the macroscopic point of view, although the information page is abstracted into "a page" by the designer, but in fact, thousands of content is the user's destination. With the development of the site, more and more users, they know that your site's first link is a content page, not the first page.

15th page
View 1: An individual user usually has a vision of the entire information system, and is only one part of what he is interested in and visible in his ability range.
View 2: The real situation is that every user sees only the part and how you make the system work for everyone.

16th page
is the continuation and summary of the page

17th page
It is a visual view of the real access path for 09 years of watercress.
The size of the circle represents the popularity of the previous degree, and the arrows represent the probability size of pages from Class A to Class B.

Page 18th, 19
Usually, the content website method, many experts in the industry will tell you, you should do SEO, do social marketing, to promote your content. Compared with how to optimize your content itself, we are more enthusiastic about the peak of manufacturing traffic.

In fact, about SEO, nothing more than the search engine on the information architecture of the rule output, but also based on search-friendly, based on the most rough version of the rules of the domain information. This is still true of social marketing.

Those Chine are "experts" holding too high, and constantly optimize the site's information system is the core competitiveness.

20th page

This page is mainly about two latitude:
1 Natural Attributes: Single information + information and information relationship (in the absence of user participation, information is naturally the case)
2 Social attributes: From the emergence of information = "The end user's consumption (how they participate in the system)
The small character is the element that should be considered in the design of these several latitudes.

Information granularity: Examples of "songs", "Albums", "albums", "Photos".
Metadata: Which fields the information contains.
Size: How much information is available.
Aging, Long Tail: What frequency of content to update, the user's attention is focused or dispersed? For example, a book's attention seems to have a long tail, compared to the millions of people who focus on several films at the same time.

Tradition and digitization: what is the market situation and user habits before such information is digitized? What about after digitization?
Interest chain: The content is generated by WHO, they produce information power is what, who to help spread, can reach end consumer users? Example: Real Estate information website
Scenario: In what scenario does the user look for information and what device is used?
Consumption cycle: every day? Weekly? Monthly? Year? Or is it a pole sale?
Socialization: In the process of consuming information, what are users willing to do and whether they need to communicate?

21st Page
As for a tomato, people say it differently:
Have aliases
There are typos
The state after being processed
Increase the appearance of the attributive
Even some of the attributive added to the user is two things: small tomatoes. These are the fields that cannot be dealt with by simple participle of technology. A good system needs to rule these "opinions differently". Help users with queries, and also help establish relationships.

In addition, about tomatoes
Each meta data can make a connection between information and information.
Tomatoes and watermelons are not because they are fruits, but because they are seasonal ingredients in summer.
Tomatoes and eggs, because we often use them to match.
...
By processing metadata, find the correlation between information and information, and the strength of the association.

22nd page
In addition to understanding the information, you need to know your users. In the picture is the user model of the lower kitchen , the data ratio is guess at that time, the actual situation is the person that produces content is far below this percentage.

23rd page
Do the information structure of simple and simple:
The depth of the natural attribute, the decision range, is not easy to iterate, and needs to be comprehensive and in-depth. Find existing patterns between information and messages.
The social attribute is to establish the competition threshold for the product, what rules do you expect to use to guide the user how to use your product.

The following is a progressive process of these elements.

24th page
The order in which an information architecture is built. According to these elements, iterate one step at a point.

25th Page
What does the user want to do for this system wiki during the browsing process?
A film in watercress may have been visited by 500W people, with a score of nearly 20W people, a short commentary by nearly 10W, and a lengthy review of thousands of people.
Are these conversion rates fixed? Is it possible to translate it?
Not necessarily:
Some books have the socialization effect, the user is willing to exchange for this, but for many teaching-assisted, mother-child best-selling books, users do not need these social functions.

26th page
This page basically wants to say, using the user's related behavior, how to help the user to calculate the related, may interest the thing.
And all of these are related and need to be explored and tested.

27th Page
An information system that focuses on rules that make information orderly.

Page 28th, 29
Taobao will be a variety of latitude information to the user's way, the various latitude of information are also taken into account, but this feeling, as if the user in the use of a machine, you put all the parts exposed. It's not elegant.
The impression Taobao in the classification system of the "interaction level", do a lot of the size of the revision, adjust the classification of the interaction, search the suspension window.

29 Page Example: The merchant always adds some information murmur to the title, even the picture above, why? is not the rules of the design unreasonable? Is this helpful for user screening information? Is there any way to solve it?
A good information system, do not let the business to think of those Chine do not pay attention to, but let businesses just sell inexpensive goods, whose service is good, who will benefit.

30th page
Elegant architecture: A complex system, not to make users feel complex, the user only need to know that he wants you can give. How do you give the principle that he doesn't need to know.

31st, 32, 33, 34 pages
Will not explain.