Web site construction and optimization can not be ignored is the details

Details determine success or failure, for website construction and website optimization, details are also the most crucial part of winning. From the initial domain name host purchase, to the implementation of the process of the page art design and program preparation, from the site to optimize the work of step-by-step, to the stability of the site security operation. It can be said that the site construction and optimization of the whole process, the details are running through it. Shoddy web site, not only the page design is not exquisite so simple, more is unfriendly to the user, such as slow to open, often appear down or even virus Trojan. If the search engine personification, because the search engine itself is also a Web site browser, then the details of the problem is also reflected in the site optimization, such as the content of the site's rich and link building.

　　First, the host and domain name purchase details

Domain name and host is the cornerstone of the safe operation of the site, leaving aside the title of the domain name and so on, from the site construction and site optimization perspective, in the domain name and host purchase process There are a lot of details to pay attention to. Before many people think, domain names are the same, from which service provider registration is not the same? Storm audio and video events and Baidu DNS has been tampered with the practice, but people slowly have a clear understanding of the domain name is also a domain name resolution service problem. Relative to the site's host layer Security, domain name Analysis Server is very important, but did not cause some IDC service provider's attention. The fact of the matter is that every year there are some well-known domain name registrars of domain name resolution servers are attacked, and a failure will cause tens of thousands of Web sites can not open.

Website host more easily overlooked, is the line problem and regional problems, there is a not neglected, should be the price problem, is to configure the virtual host independent IP. Line problems and geographical problems are mainly from the perspective of the General Viewer is the user's point of view, based on some subjective and objective reasons, China Southern Telecom North Netcom (now Unicom, the original Netcom company has been merged into China Unicom) The pattern of a long time, coupled with such as mobile, cable, railcom, education Network and many other access resources exist, Interoperability has always been a headache. And the best way to solve the interconnection is to use a dual-line or multiple-line access to the host, so that the geographical problems have been solved together. The purpose of configuring independent IP is mainly to get a higher weight of the site, and configure the independent IP, the site will not easily be punished by other sites implicated.

　　Second, design and program writing details

The arrival of the WEB2.0 era, many companies in the construction of the site, but also want the page design dazzle dynamic and colorful. As everyone knows, in the current Internet access environment and bandwidth resources, Hyun-moving effects can give people a sense of enjoyment, but will also slow down your site to open speed. For search engines, because they only know the text, the colorful pictures and animations are not recognized. More importantly, search engines, like ordinary web surfers, prefer fast-loading websites. Baidu in its published search engine optimization guidelines are also clearly recommended, as little as possible using ajax/jquery and other JS effects, because search engines can not very well identify them.

Bloated code is bound to reduce the spider search crawl site efficiency, for Web site Production program development, Code Introduction specification is a can not be overlooked details. One of the most important tasks of website optimization is to slim down the site, which includes both compression of pictures and animations, as well as streamlining of code. Because of the appearance of visual code authoring tools, today's Web site production program personnel, for speed and simplicity, use such as Dreamweaver to generate some code. Although this approach is simple, but for Web site optimization is not desirable, because it will produce a large number of code, thereby reducing the search engine crawling efficiency, but also to a certain extent, will reduce the speed of page content loading.

　　Third, content links and other website optimization

Do website construction and website optimization, must know "content is king, link for Emperor" This eight words. Although everyone has a different understanding of it, or more or less profound or shallow will get some insights. But the essence of the site optimization that eight words embody, and the need to pay attention to the details is not everyone can deeply understand. In fact, the details of the site optimization in the implementation process is everywhere, and to a certain extent also about the effect of site optimization.

Everyone knows how important content is to a website, but in the process of enriching the content of the website, many people still go a lot of detours and the author is the same. has undergone a copy copy, pseudo original to original, and then to the original products. For the site optimization, no original affirmation, but not to say that there is original as long as the original, you must improve the weight of the site. Original content must be related to the theme of the site, and the original content must be related to the title of the article. There is also a lot of website construction and site optimization personnel did not notice is that the article in the middle as much as possible to appear some of the core keywords, but to be appropriate to ensure that the article logic and statement fluent. The keyword density is big, is equal to tell the search engine your website topic is what. Site link construction is the same, if the first time, the exchange of links can be used, the latter must slowly improve the requirements. Try to link to the site with the same type of site, each region ranking on the first page. There is a point is that the link exchange must distinguish the object, if your site is to improve the weight of Baidu, Baidu will be the weight of the value of the reference, rather than only the PR value of Google and so on.

　　Iv. details of website security maintenance

Web site security is not a cloud, and the fear of the virus is not only Trojan and malicious attacks, as well as the black chain-a lot of people love and hate things. Some do web site construction and site optimization, in order to quickly improve the ranking of the site, Ming know now is very black chain antecedents, but still can not resist the temptation to buy use. In a short time before the search engine did not find the role of the black chain is still very obvious. Also formally this reason, black chain also let a lot of people detest, because the link that is exported after the website of black chain, many is illegal some URLs. Such a long time if not to clean up, will be compromised to their own website. Black chain because of hidden code, with considerable concealment, so the professional website construction and site production staff, generally difficult to find.

Web site security Maintenance details, but also reflected in the daily Web site security maintenance. For example, regular or unscheduled security checks on the site to ensure that the Web page files have not been tampered with. Routine security checks are definitely not as simple as backing up data. Web site access log analysis, but also an extremely detailed embodiment, if more serious than the data can be early to find some clues. For example, found that the search engine spiders crawling law, if the appropriate use of these laws, in search of spiders to update the site before the arrival of the content, not more use of site optimization?

Details are often subtle and easily overlooked, and sometimes these details determine the cost of the matter. In the process of website construction and website optimization, almost every link is involved in the details, but also formal because these seemingly insignificant details, to protect the safe operation of the site. From the initial domain name host to the last site security maintenance, every key is the accumulation of details. As a website construction production or website optimization, must have the details of the decision cost of mentality, in order to grasp the Internet marketing work every step. This article by the professional Shanghai website construction production company, pilotage Technology (www.joyweb.net.cn) Integration Viewpoint Original, more wonderful content we will continue to launch.