Web site optimization Real object should be a website rather than a search engine

Good search engine rankings, is a lot of Web site building and Web site production staff chasing the dream. Because now more than 80% of netizens, looking for sites when not through the address bar input URL, and more often through such as Baidu, Google, such as search engines. This will not have to remember the dull and boring English letters, and the same keyword, you can retrieve a richer information. After more than 10 years of rapid development of the Internet, search engines have quietly become an important way for netizens to enter the Internet kingdom. From the website construction and the website production company, as well as the general stationmaster's angle, who does not want own website more to be discovered? Because that would mean getting more attention, the increase in traffic would also lead to increased revenue.

First, with search engines, when the search market wind up, the site optimizer also began to become active. believe that the original purpose of website optimization is to improve the quality of the site to get the search engine's favor, to promote the weight of the site and the promotion of rankings. Its focus is still on the site, not just staring at the search engine. And now a lot of peers and website construction personnel, seems to optimize the site's understanding of the deviation, more people are from the point of view of the search engine. Adopt a quicker and simpler way to quickly increase the weight. The act of putting the cart before the horse not only violates the principle of fairness and impartiality, but also ignores the basic common sense of the website construction personnel, what is the purpose of our website? Is it just for search engines? We might as well do some soul-searching from the following three points.

　　Reflection one: What kind of site is really good site

What kind of site is really good site? The most basic criterion of excellent website is the content is rich and high quality. Moreover, only content-rich sites, users and search engines will like. Undoubtedly, only the quality of content is the soul of the site's flesh and blood. An empty website, even if the site rankings rose, visitors come over, if you can not find quality content, eventually will also give up. So from the site itself, the focus of optimization must be on the site, and constantly enrich the content of the site is also a key link to optimize the site.

Based on the site itself optimization, but also far more than rich content so simple. Excellent website is not only rich in content, but also must ensure safe and stable operation. Because as long as this, can the wonderful content of the perfect display to customers and search engines; Excellent web site its programming must be very normative, because only the standard procedures to ensure that the site safe and fast operation. The website construction program compiles conforms to the search engine to collect the specification, the loading speed can the steady operation at all times, moreover the content is rich and original content is quite many. A website can do this well, it has been slowly to high-quality.

　Reflection on the second: How to view and judge the quality of Web site

Like not all Web sites that are optimized for cheating, search engines can find and take action. Not all good sites, search engines must be recognized. Because the search technology now determines that search engines can only understand text. Some websites, especially cosmetics, costumes and other more popular elements of the site, the use of animation and pictures. Although this kind of website design is dazzling, but unfortunately the search engine is not recognized. There is also a more important reason is that the Web site to use pictures and animations, will inevitably slow down the site loading speed.

Baidu in its published Search engine Optimization guide, it is clear that the existing search technology can not well identify Ajax and other based on JS special effects. For the search engine, the simpler the programming idea, the more flat the structure, will greatly improve search engine retrieval efficiency. For hundreds of thousands of sites, the shorter the retrieval time and the content of the more abundant, its efficiency will be higher, so that the search engine data processing and snapshot update are good. In fact, search engines and ordinary web surfers, in judging the quality of the site has a lot in common, but as a visitor needs to consider the search engine's not smart side.

　Reflection three: The starting point and destination of website construction where

As a website creator and website maker, the first thing we need to understand is, why do we have to do the site? What is the starting point of building this site? As a business, the starting point for the construction of the site is no better than the display of corporate image, effective auxiliary sales. Where is the site of destination? The ultimate goal of the website is to give users a look, a site without a visitor, is undoubtedly a dead station. Is the vase, also need to know how to appreciate the people, not to mention the corporate Web site? From this point of view, we can easily know how to build Web site and how to develop the site.

Website construction Since the destination is a customer, then website construction and website optimization must take into account the user's feelings. And for the site to take the optimization work, we must first consider the user experience. For example, when enriching the content of the website, it is necessary to persist in writing quality articles, and must think of this article reading objects and users, not just search engines. In the layout of the site optimization, but not for optimization and optimization, the original beautiful design of the whole mess. Reasonable link has the main promotion search engine weight, for users to find resources is also a help, but also not too much, so that users feel that the site wants an advertising encyclopedia.

What is the original meaning of optimization? The literal understanding is that continuous improvement and perfection of excellence. For web site construction, reasonable optimization is to continuously improve the quality of the site on the basis of. Optimization must be in its own content on the force, and constantly enrich the content, make it more humane, and constantly improve the user experience, rather than looking only locked in the search engine. Website optimization also need to take more account of the end users, because the site anyway, is to give users to see, or lose the meaning of existence. This article by the professional website construction production company, Shanghai Pilotage Technology (www.joyweb.net.cn) Integration viewpoint Original, more splendid content we will continue to launch.