Web page optimization Strategy

Page optimization is the Web page optimization is the Web page of the program, content, plate, layout and other aspects of the optimization adjustment, so that it is suitable for search engine retrieval, to meet the index of search engine rankings, thus in search engine search rankings to improve the search engine marketing to enhance the effectiveness of the site's products related keywords can have a good ranking. Make the site more easily indexed by search engines, improve user experience and conversion rate to create value. The following mainly from the site code, tags, text and so on several aspects to describe the site's page optimization.

　　Website refactoring

Web site refactoring can make the maintenance cost of the site become lower, run better, follow the design of HTML structure standard, the actual content of the website page and the format that they render separates. In simple terms, all the fonts, styles and other forms are written in Div+css, CSS in a separate file, JavaScript is also placed in a separate file, HTML only text content. Any use of external file calls, the use of external file calls, you can not appear, as far as possible, in the body, all text-oriented, do not appear CSS code.

The advantage of this is that the HTML file's code is streamlined, the file becomes smaller, the search engine in the index site page, you can better index and identify the content of the site information, and can accurately capture the content of the page body.

　　Meta tag optimization

For meta tags, there are mainly title, description, keywords three places, and the rest of the meta tags are fine. As far as importance is concerned, title plays an absolutely important role in page optimization.

Title Title tags tell users and search engines what the subject of a particular page is. tags are usually placed in the tag of the HTML document. Ideally, you should create a unique title page title for each page in your site.

As for title writing, the title tag should accurately describe the content of the Web page, using a short, descriptive title tag-a short title can also contain rich information. If the title is too long, the search engine will only display some of its content in the search results. Try not to accumulate too many keywords, if it is a long title, can contain 1-2 keywords, and the key words do not rely too close.

The description Description tag provides an umbrella description of the page, which may consist of a number of words and phrases, while the page's descriptive meta tag is often composed of one or two statements or paragraphs. If a word in the page summary appears in the user's query, the word will be highlighted, and if the description tag is well written, it can increase the page's click rate.

About description writing, description tags accurately summarize the content of the page, each page should create a different description of the label, to avoid all the pages or many pages using a uniform description tag.

Keywords keyword tags, for the page optimization, the importance has been worse than before, and even have a saying is, keywords tag is no use, but, even if the search engine has not taken into account keywords, write the keywords tag may also have some effect, But keywords inside don't stack too many keywords, otherwise may backfire, write 4, 5 core keywords can be.

　　Heading Label Optimization

The heading label (h tag) is typically used to present the structure of the page to the user. In HTML language, there are six sizes of H tags, from the most important

to

, and the weights are lowered in turn. The most commonly used include H1, H2 tags, H1 represents a large title, H2 is a small title. By this means, the most important keyword is set in the H1 tag, and the phrase associated with the keyword is placed in the H2 tab, and then pushed backwards.

Because H tags usually make some text larger than normal text, for users, this makes it easier for them to see the importance of the text, and a variety of gradient size H tags can create a hierarchical structure for the content of the site, making it easier for users to browse the site.

For the Page Content page optimization, should moderate use H tag, from the General page writing, the article title, should appear in the H1 tag, the small title appears on the H2 label.

　　ALT optimization

Picture optimization for the site page is also very important, all the pictures have an alt attribute, for the image optimization is mainly aimed at this attribute optimization, optimize the image of the ALT attribute can make the image search engine can better understand the picture.

Because the search engine reads the picture difficulty, therefore in the general writing, needs to add the picture, carries on the alt label annotation. Of course for the understanding of the picture, the surrounding text also played a role, when the picture for some reason can not be displayed, the system will display the ALT attribute specified text.

The alt attribute should be written with a short but descriptive alt text that, when used as a link, must provide ALT text, which will greatly help the search engine better understand the page it is linked to.

　　Link Anchor text optimization

Anchor text is the text that can be clicked on the link, it is usually placed in the middle of the anchor tag a label, anchor text is mainly to describe the link page some of the situation, the better the anchor text, users browse the site easier, search engines can more easily understand the link to the content of the page.

The correct formulation of anchor text is to use short descriptive text to avoid using text that is irrelevant to the subject of the target page, to avoid the long anchor text that is implemented with a long sentence or a short passage,

　　Keyword optimization

The layout of the key words, the most important position is the beginning, especially the first paragraph 50-150 words, the need to include a keyword, and then the middle of the text, there are 2-3 keywords or synonyms, the end of the article, also contains a keyword on it.

In the layout of the keywords, there is also a concept, keyword density. Keyword density (Keyword density) is also called the keyword frequency (Keyword Frequency), which is used to measure the total number of keywords appearing on the Web page and the proportion of other words, generally expressed as a percentage. Relative to the total number of words in the page, the higher the frequency of keyword occurrence, then the greater the density of keywords. For example, if a Web page has 100 characters and the keyword itself is two characters and 5 times, you can say the keyword density is 10%. It is generally assumed that the keyword density of a page should remain between 2% and 8%.

Many search engines use keyword density as one of their ranking algorithms, and each search engine has a different mathematical formula for keyword density. Reasonable keyword density allows you to get a higher ranking position, the density is too large, play the opposite effect.

Keyword density sometimes affects the ranking of keywords, and it is not recommended to use extreme methods to improve the keyword density. Reasonable target keyword density can be optimized by focusing on some long tail keywords. Long-tailed Keywords (Tail Keyword) are keywords that do not target keywords on the site but can also bring search traffic. The long tail keyword is characterized by a longer, often 2-3-word composition, or even a phrase. Through the long tail keyword mining tools can find a lot of long tail keywords, these words organized into the article, you can do not improve the keyword density, but also to enhance the weight of the keyword in the page.

In the text, to the natural writing around the key words, do not rigidly will need to optimize the keywords directly inserted into the article. In the article, try to use the key words of synonyms, synonyms.

　　Content optimization

Providing high-quality, user-friendly content for a website is probably the most important part of all the elements that are discussed. It is easy for users to tell whether the content provided by the site is of high quality, and they are also happy to recommend a good site to their friends through various social networks, which will also improve the reputation of the site in users and search engines, all of which are inseparable from high-quality content.

But unfortunately, writing high-quality content is not easy, in addition to have strong professional skills knowledge, the author also has a first-class language organization ability, as well as sufficient time, but for high-quality content writing also has a certain regularity, the main rules include:

1, easy to read, easily readable content, organized content, clear paragraphs, so that readers can clearly understand the content of the beginning and logic, to avoid the content of a large number of different topics on the same page, but there is no segmentation, identification and hierarchical division.

2, to provide original, unique and innovative content, do not imitate or even copy other people's content. The original content will not only attract more users, but also recruit more repeat customers. and the search engine to the original content recognition ability also more and more high.