Web Shopping Cart: continuous shopping cart and permanent shopping cart

More and more discussions about how E-commerce shopping carts are designed, shopping carts may be the hallmark of every ecommerce site, since there is a shopping cart this thing, as if each E-commerce site defaults to it as a prerequisite element.

However, many e-commerce sites are not exactly the same shopping cart, whether from the design or use. This article mainly divides the shopping cart into two types: "Continuous shopping cart" and "permanent shopping cart".

This classification is not based on design, but is differentiated by technology.

What does "continuous shopping cart" (persistent shopping carts) and "permanent Shopping cart" (persistent shopping carts) mean, and what are their differences?

Continuous Shopping Cart

A continuous shopping cart can be used to store the contents of a customer's shopping cart across sessions via cookies. (Translator note: Cookies and sessions are web development terminology that readers can refer to themselves.) Cookies are a small text file stored in a user's computer. It can be set to expire in a few days, but it can also be deleted by the user's browser or Anti-spyware program, or the user decides not to accept cookies.

For example, users collected a product to a shopping cart in Monday and were ready to make a return visit to the site in Sunday. Using cookie technology, the site knew she had a collection, so she didn't have to look again. This is an excellent customer service function that can increase sales. Some users who have experience accessing other sites may guess that your site will use the continuous shopping cart technology (the continuous shopping cart here means using cookie technology to save the items that the user adds to the cart until the next visit). When he returns to see an empty shopping cart, he feels frustrated and extremely tired of finding the products he collects.

Amazon even reminds you when you add a product:

Amazon's reminders caught me off guard, and I didn't realize there would be any items that had ever been selected in my shopping cart. I added several items at a time and didn't check my order carefully. When received (and paid), I found an extra wireless mouse! The lesson of blood.

The use of cookie technology to save users ' information on the shopping cart is a decision of the retailer (e-commerce retailer), but not all retailers use the continuous shopping cart technology.

Permanent Shopping Cart

Permanent shopping cart as a navigation site shows the number of items in a consumer's shopping cart and provides a total price. Marketing Sherpa recently mentioned that 64% of retailers believe that a permanent shopping cart as a hint of navigation is effective at boosting purchase rates.

Some sites, such as Altrec, use both the continuous shopping cart and the permanent shopping cart, which is what I recommend.