Web site optimization and the advent of inflection point marketing socialization has become a trend

2012 after all come, whether you are full of anticipation or worry. And the weather seems to be more volatile in this uncertain year, and in Europe, a wave of low temperature blizzard has been different from the past, difficult to find the traces of spring. The same as the weather changes, although the Spring Festival just past, many people engaged in web site construction and website operators seem to be as hard to cheer up. First Baidu Large area update site, in the last about a week of time in some of the site snapshot back to the file, ranking is a mess of the composition. Google does not seem to be outdone, in the change of privacy strategy, but also continue to optimize panda algorithm, resulting in a lot of Web site PR decline ranking fluctuations. The worry is not that the rankings float, but through the rankings we find it difficult to discover the inherent laws, and this feeling is more real than once.

review: Glorious history

If in the early years, ask some experienced website operators how to improve the ranking of the site, it may be without hesitation to tell you "do link, improve the density of some site keywords can be." So many years ago, it was not surprising that the site's headline was full of keywords, not to mention that the site was riddled with statements. Later evolved to the content of the site's special attention, but the intelligent webmaster still have a false original response strategy. such as the volume of black chain, malicious brush station and so on, and indeed let a lot of Web site brilliant. But, so glorious or will have been history, and gone for ever. Although the search engine, as always, care about the link, but also very concerned about the original content, but its weight in the site has been declining proportion.

Metamorphosis: The algorithm has no chapter to follow

Through a number of websites can be seen, the author of a network company in Shanghai, its "Shanghai website construction" This keyword nearly a few years, even if the occasional update of the afternoon, after a few days or slowly recovered to the existing location. I have been linked to a number of Shanghai colleagues in-depth analysis, found that its top-ranked root cause is a strong outside the chain, and already has dozens of gov and Edu domain name over the link. Although it has not updated the content of the site, but its ranking is still firm. But unfortunately, in the search engine last October's big update, this site Mingluosunshan not back. Website Optimization circle will "content King link for the emperor" as the Bible, but carefully this change after the rankings will find that even the top of the site, the site's original content and links do not seem to have much advantage.

Indications: The case is not accidental

Early last year, Google was the first to release new social search, and the trend to integrate it into the existing search engine became increasingly apparent. September 1, 2011 Night 8 o'clock, the domestic Chinese search engine giant Baidu began to launch a new search home, its obvious trend is to integrate search and social network. After the Spring Festival, the careful netizen has discovered what, many website's Baidu snapshot behind has a thumbs up the small hand. As long as the earth person is not a fool will understand the meaning of thumb, and the number of the following share collection is to show the popularity of the site. Another search engine in the country, Tencent search is a step forward, very straightforward to tell you how many people this site has been shared. Although not all search engines have done so, the case does not represent a direction.

Trends: User experience as King

Think again about these days the development of the Internet, we start from Tencent's QQ pet, to 2008 and 2009 online stealing vegetables rage. The internet seems to be slowly farewell to the end of the era, and substituting for the micro-Bo fire is a mess. And in a very short period of time, the major internet giants have held up the banner of development and sharing, government companies are also on the micro-blog constantly voice. If the Internet is the site and the site is linked to each other, then now more doping is the human, as well as human perception and experience. Therefore, the author believes that the website operation and website marketing user experience as king of the era has come. To be more blunt, the user experience as the main measure of the quality of the site seems to be an irreversible trend. In fact, search engines have started to try and change.

strategy: Take advantage of the homeopathy and

Sages have words "valor", faction is not a snob, but insight into the development trend of things. Do anything to the homeopathy and the big, bucking the trend or for failure or for hardship. From the search engine to adjust the algorithm once, as well as the constantly changing ranking of the site, the author clearly perceived user experience has become increasingly important, especially in the details. Google, for instance, put forward a measure of the quality of the site's loading speed. And many search engines value the depth of the site browsing, stay time, and so on. But not everyone can in-depth insight into the search engine of the quality of the site to judge the trend, with the help of some professional team has been the most ideal choice. For example, A5 Webmaster network seo Group (URL: http://e.admin5.com), it has for nearly thousands of sites to provide professional optimization and marketing diagnostics services, professional quality and customer Word-of-mouth can be seen.

looking ahead: a winning opportunity

Each stage, the site optimization is presented with different characteristics, so that some people perceive the "Content King link for the Emperor" effect is no longer apparent, angrily called website Optimization 3.0 ERA has come. Although there are hype, but the Shanghai site to make the preferred brand pilotage technology (http://www.joyweb.net.cn) need to say, in the social network at the beginning of the emerging, the new generation to represent the more the pursuit of individuality, more and more attention to self-awareness and feelings of time, Web marketing and Web site optimization will set off an innovative change. The author noted that, under the guidance of small hand Baidu, now many sites have added Baidu share components, and micro-blog has been deeply applied to network marketing and website construction. Perhaps not how much time, that kind of casually make a template site, and then spend money to promote the rough and simple workshop-style Network marketing will always exit the stage of history. Cannot see the future, will not win the future, and the future of the road is starting from now, without losing the opportunity to succeed.