Web site value will no longer be based on flow theory success or failure--effect marketing era

August 31, sponsored by China Internet Association, the only media-hosted China's first effective Marketing Summit forum held in Beijing. When, Samsung, bubble, market and other enterprises of the advertising and cutting-edge adsense gathered in a hall, on the effect of marketing to China's e-commerce contribution and prospects of this topic launched a heated discussion.

Chinese Sequoia Capital China Fund partner Kui Zhou, IDG Venture capital fund partner Chen Hongwu, Orchid Asia Investment Group investment director Yang Ruilong and so on the scene. Huang Shingqing, Secretary General of China Internet Association, as host of the opening speech, expressed his enthusiasm for delegates and guests.

The only media President Wang Yang, the "effect of marketing" made an in-depth explanation. She proposed that "effect marketing is the effect of billing" concept: Advertisers according to the advertising after the number of acts (that is, the number of effects) and members (that is, the media) to carry out the cost of settlement, rather than according to the number of ads displayed the cost of settlement. This kind of paid settlement behavior for advertisers, greatly avoids the risk of investment. In the era of Alliance marketing, clear more important than innocence, so that advertisers can clearly see their orders, undoubtedly to every one of the advertisers involved in a reassuring.

Effect marketing is not only limited to the line, the traditional dissemination of the goal is also the goal of online promotion, the number of traffic has become no longer important, the value of the flow will be further enhanced. Line under the two-pronged approach to make ads after the launch of 1+1 greater than 2 effect. Network effect Marketing This new member of the network family to join, can give China's e-commerce market to bring a new turnaround? We wait and see.