Web Usability Design: Let the page wait no longer long

At last week's website performance Workshop, we learned that almost half of the visitors would give up the site if they realized that a page or a feature would take more than two seconds to load time.

The key is the "awareness" page load.

What if there is a way to entertain an audience when a page or object is loaded?

For example, what about giving them something to read?

When you are in line with a bank or cable company, some text messages can distract the customer and make the wait time look less lengthy. Here I will introduce the practices of the online retailers I found.

Tell the customer what they're loading

Diapers.com told the client that the load was an interactive display. "Interactive display" sounds appealing. may be attractive enough to inspire some people to be more patient.

Similarly, Anthropologie explains that it is loaded with a global test. Some might wonder why it takes more than 2 seconds to load, but there is at least one promising thing to happen, not a blank page.

Countdown to your object.

Only the geeky understand what the object will be. But dell.ca 3-2-1 the countdown to the object to meet the "are we there yet?" (Are we still there?) ）。 (This translation of the strange, the effect is to take the countdown way)

Make a Promise

Pop-up windows show enlarged images and multiple views are the methods used by many top online retailers, but they take a lot of good time to load. The load delay promised by the DSW is "well worth the waiting" (a very worthwhile wait).

Make the visitors laugh.

"Nothing ' s worse than waiting for a page to load. Except getting cheated on, of course (nothing worse than waiting for a page to load. Of course, except for deception) "Moosejaw Mountaineering said so. (This humor does not understand =. -Let the visitor laugh.

In addition to DSW and Moosejaw, I do not think that the purpose of the above retailer is to entertain visitors, persuade visitors, inform visitors or simply divert the visitor's attention when the page is loaded. But we have the opportunity to take advantage of this valuable proposition that loading pages/functions on free information or humorous content can be used to reduce the "awareness" page load time. This idea can be further explored in the user experiment.