Web2.0 Profit Model

Web2.0 is now a well-known concept. Some time ago, the company opened a restaurant downstairs and its name turned out to be "Web2.0 restaurant", attracting many diners at a time. This is evident in the popularity of Web2.0, but how much profit does the hot scenes bring to sellers? The younger brother experienced several web projects before and after, not in development, or by relying on investment to survive for a long time. So how can Web2.0 be converted into profit?
1) prior to product operation, we must establish our own business operation model and gradually improve our business operations.
Once in Community As a platform company, the company has developed a community platform that allows users to register for free and get a personal Forum space without space and time restrictions through the application, in addition, users can be shared on the platform. After the system is put into operation, many people are supported and a large number of users have been accumulated in the short term, but the Forum is completely free of charge, the website had no income in the early stage, so it lasted nearly half a year. After half a year, the paid community for high-end users was late, and the VIP Forum and free forum functions were compared, from custom advertisements, custom styles, complimentary homepage space, complimentary top-level domain names and binding, upgraded to high-end data centers, the size of a single attachment, and the size of the space, ensuring that data will not be lost, data backup and recovery: The difference between VIP and free users is presented to VIP chat rooms from 10 perspectives. Soon after, the Website won some VIP users who spent money on their own, he worked extremely hard on the construction and promotion of his own forum. Several of them were online at the same time, more than 1500 people. This Personal forum was also quite good, and the website also received a certain amount of income, gradually finding a way to commercialize the website
2) combined with e-commerce, the more money you get, the more chance you get to make money.
We are always sighing about why our website is not profitable. In fact, the main reason is that we are too far away from money. We hope to increase the user base, increase the traffic, and then wait for an advertisement to hit us, this usually takes a long time. For small and medium-sized enterprises, it may take several months to bear such a system. Investors may not get a return for a long time and may give up on project funding, this may cause the project to die. If our website is more exposed to physical objects, we can use e-commerce to make profits, maintain the early-stage website operation and self-sufficiency, so that the website's vitality will be more tenacious, several successful web sites in China all reflect this feature. According to Douban.com, book reviews have aroused users' interest in the book. Users can purchase books online after they are interested, this can bring a lot of actual profits to the website, farther away from the bubble.
3) to serve specific groups of people, do not give off your eyebrows
When the product has not yet been launched, product planners and designers often have high expectations for the product. They hope that their products will be applicable to all over the world, in this way, we can naturally obtain commercial value, but not everyone can make profits. In fact, only a few users can make profits for the website. In general, it is easier to make money from women and children. These two are emotional animals. They think that your products are good and they will purchase and support them at any cost, for example, there are few podcasts for children now, but they are very promising. Some riders, friends, and music enthusiast websites are also very good, they develop strategies based on the psychological characteristics of specific groups to achieve profitability. The psychology of specific groups share a certain degree of commonality. For example, when the StarChase family talks about their eye-catching stars, it will shine, the success of Sina's blog is largely attributed to those stars. Recently, the most famous success story of Web2.0 in China is the 5q of maopu. This website is dedicated to making friends with college students and is relatively idle, in the hope of getting more friends, we will have millions of users in just a few months, which vividly demonstrates the importance of user groups.
4) Make full use of online and offline two-way interaction
In traditional websites, netizens often speak freely on the Internet, but in real life they are strangers. Even if one day two people encounter each other, they will not know each other. On the one hand, the two sides will lose more opportunities for interaction, on the other hand, from the perspective of interests, it is not conducive to the actual economic profits of the website, the website is relatively far away from economic activities, there are also few opportunities to make money. There is no face-to-face communication or exchange. online transactions are often limited. Some people do not trust the credibility of the network, such as me, I seldom buy products from the Internet, and I am worried about being cheated. I believe many people in China hold this idea. On the contrary, in actual contact, I will easily generate purchase and consumption desires. By organizing online offline activities for netizens, you can also increase the user's adhesion to the website. For example, in the garden, you can use the MS technology conference and various regions. net Club, and regular activities, users are very loyal to the garden. They are all happy to be able to meet more friends and more like-minded brothers here. However, this is a good place for garden work, but it also needs to be improved because our offline activities can indeed bring more friends to the individual, but for garden, it may still not be converted into direct economic benefits. This is not as good as another dating website, which provides a single dating platform for men and women. Through offline parties, the website will also obtain a large amount of economic income. In fact Program Members of this group face machines every day, but we are very good at summing up and planning. We hope to meet more friends, I can't talk to the sales staff who are doing suits all day long. Garden can organize some parties, set up some clubs, and charge a certain amount of membership dues. This is a reward for garden and meets our own needs.
5) turn waste into treasure
Taking garden for example, the garden now has a high traffic, but there is not much profit, while the recruitment posts in the garden are very popular. More organizations believe that appropriate talents can be recruited here, more friends also believe that they can find a good job here, but these activities are always self-defeating. Recently, they have seen that some people cannot recruit people, while others are eager to find a job, while these recruitment posts are self-defeating, they make the garden lose a good way to make profits. I would like to suggest Dudu organize some on-site recruitment by organizing some on-site recruitment, if the two sides find a suitable partner through the garden, the success story will be a small sponsorship for the garden. I think this benefit should also be objective.
6) place a spot price ranking based on ethics
The reason why a search website has a huge revenue is mostly from bidding rankings. Many Web websites can actually do similar things, such as using bidding rankings in blogs, dynamic Modification of whether the blogger can display and display locations on the home page, although the number of moves is relatively overcast, it does not mean that the website is not responsible for the user, as long as the policy is moderate, the user will accept it with pleasure. However, the website will undoubtedly significantly increase revenue.
7) introduce new advertisements
Advertisement is still the biggest profit point in the Internet industry. If you look at Sina's advertisement quotation, you will know how the network advertisement is making a huge profit. However, traditional advertisements are often presented through text and images. The performance is too simple and the performance is not rich. The performance of animations, videos, and videos is greatly improved. In terms of billing methods, traditional advertisements are often billed by PV and click, but the authenticity of such charging methods is relatively low, the user may accidentally open the ad or use DM to push the ad in time. On the contrary, the user will hate the Active Directory, so the advertisement will be blocked for a while. If we can provide a more real billing method, for example, we charge fees based on each transaction rate, for advertisers, satisfaction will be greatly improved and people will be happy, you have to pay for the sacks, haha.
8) keep innovating and catching up with your eyes.
Through continuous new tricks, innovation, and even gossip, rumors, and publishing of sensitive topics, the website's PV and ranking gradually increase, when a large company looks at your creativity and data and decides to buy your website, you will be waiting for money in your next life. It is estimated that the number will not be enough in the next generation.