Webmaster analysis: negative effects of spam on websites

This is a late reflection article. When my company's website was denied by Baidu, I was busy looking for reasons. The late summary may have no major effect, but it is more meaningful than continuing to be confused. If you do not know that not all external links have a positive impact on the website, you do not know how much negative the external links may have on the website; I don't know whether there is such a dark means that puts the website in a dilemma. So, please continue to read this article.

Like all my webmaster friends, I pay attention to the changes in seo/seo.html "target =" _ blank "> search engines on my website every day. Every time the algorithm changes, there will always be countless webmasters who scream, are downgrading, and have been stripped. Another website has lost its meaning of survival. In this case, we often accuse the search engine of being unfair and the search algorithm is full of loopholes. Few people analyze the real cause of such a result in depth. In fact, a search engine has no responsibility for any website. It changes algorithms and improving the search mechanism is a necessary process for self-development. However, we can only adapt to and change the search engine.

When we get used to mistakes, the tragedy may have just begun. Once upon a time, the crazy pursuit of the number of indexed items allowed us to try our best to add content to the website. Originality was too time-consuming, so various different pseudo-original tools were widely used. The crazy pursuit of the external link of the website allows us to try our best to publish links to the outside world. The high-quality goods resources are too scarce, so we can hear from all kinds of groups, black chains, and links. Who would say they have never touched the website operation experience? There is a result, and my tragedy is staged.

First, I would like to briefly introduce my website. The website was launched in 2007 and is a Dongguan network company that provides website construction services. This website has been the main website of our website construction business since its launch. At that time, it took us nearly half a year to rank the website on the homepage with at least 10 keywords on all search engines. google ranked first and second in the same region, so far. After Baidu updated in March 15 this year, the search company name could not find the website. This has never been the case since the website was launched for several years. We have made many websites on our own, and we have always insisted on using the website optimization method recommended by the search engine to ensure that all website content is 100% original, strictly control the quality and quantity of exported links, and never use any group sending or listing tools. However, these cannot be the reasons why the website will not be downgraded. In that case, the website must have triggered an algorithm mechanism, resulting in "blocking" and processing, the job I want to do is to find out the cause.

When I checked the website structure, content, friend links, domain names, servers, and other factors, I had to turn my eyes to external interference with the website. I have always had the idea that the position of a website on the Internet is the same as that of an individual in society. If a person is recognized by many people, then he must belong to the star. Similarly, if a website is linked by many websites, the position of this website on the internet is definitely important. In society, if a person who knows me makes a mistake and has no direct relationship with me, it will certainly not affect me, because it is difficult for a person to control the behavior of another person. In the same view, if other websites have links to my website, and my website does not have links to these websites, no matter whether these websites are good or bad, they will not affect me. Therefore, for a long time, I seldom pay attention to the information on my website that appears on those websites. Although the content published by myself generally considers the legitimacy, regularity, and relevance of the website of the other party. However, many times, I cannot control another behavior: someone copies the content of my website and randomly inserts some keywords that the other party needs to promote, even worse, I kept the domain name of my website, and then they sent these articles to various types of websites. Baidu is hard to tell who these operations are. The most conservative way is to reduce the weights of related websites and stay at the bottom of the page. As a result, my website has seen such a sad result that indexing is increasing, snapshots are being updated, but the ranking of any keywords disappears.

I have to say that this situation is really a headache. However, when the problem arises, you must find a solution. What we can do now is to log on to the Baidu webmaster platform. Fortunately, Baidu has recently developed the website's function of rejecting external links. Baidu may also understand this situation, and the changes in algorithms may lead to the mistaken removal of many websites that honestly make original content. If the algorithm is not changed, then, many websites may interfere with the search engine results. Therefore, a tool for "rejecting external links" is launched. Website operators determine that external links are of high quality and that external links are junk. This is a very good practice. At least we can solve the problem for websites like me. Although it is a great job to remove garbage from thousands of external links, when will the miserable grassroots webmaster be easy? We are all on the road without looking back, because we firmly believe that God will not let every effort down.