Webmaster must know: Domain name selection of the ten skills

Skills | webmaster

The domain name is joins the enterprise and the Internet website link, it is like the brand, the trademark has the important recognition function, is the visitor to reach the enterprise website "The key", is the enterprise in the network existence symbol, bears the marking site and directs the enterprise site the double function.

Domain name for enterprises to carry out E-commerce has an important role, it is known as the network era of "global trademark", a good domain name will greatly increase the visibility of enterprises on the Internet. Therefore, how to choose a good domain name is very important.

The principle of Domain name selection

When choosing a domain name, you first need to follow two basic principles.

1. Domain name should be simple and easy to remember, easy to enter

This is the most important factor to judge the domain name quality. A good domain name should be short and easy to remember, it is best to let people take a look at it can remember, and read the pronunciation clearly, will not lead to spelling mistakes. In addition, the domain name to choose to avoid the homonym of different words.

2. The domain name must have certain connotation and the significance

With a certain meaning and connotation of words or phrases as domain name, not only good memory, but also contribute to the realization of enterprise marketing goals. For example, the name of the enterprise, product name, trademark name, brand name is a good choice, so that the enterprise's network marketing goals and non-network marketing objectives to reach a consensus.

Tips for choosing a domain name

1. Use the name of the enterprise in Hanyu Pinyin as domain name

This is a good way for the enterprise to choose a domain name, in fact, most of the domestic enterprises to select the domain name. For example, the HONGTA group domain name for hongta.com, new flying electrical domain name for xinfei.com, Haier Group domain name for haier.com, Sichuan Changhong Group's domain name for changhong.com, Huawei Technology Co., Ltd. 's domain name is huawei.com. Such a domain name helps to improve the visibility of the enterprise online brand, even if the enterprise does not make any propaganda, its online site domain name is also very easy to be thought of.

2. Use the English name of the enterprise name as the domain name

This is also a number of domestic enterprises to choose the domain name of a way, such a domain name is particularly suitable for computer, network and communications related to some industries. For example, the Great Wall computer company's domain name is greatwall. com.cn, China Telecom's domain name is chinatelecom.com.cn, the Chinese mobile domain name is chinamobile.com.

3. Use abbreviation of enterprise name as domain name

Some enterprises have a long name, if the use of Hanyu Pinyin or the corresponding English name as a domain name is too cumbersome, not easy to remember. Therefore, it is a good way to use the abbreviation of Enterprise name as domain name. The abbreviation consists of two methods: one is Hanyu Pinyin and the other is English abbreviation. For example, Guangdong Step High Electronics Co., Ltd. domain name for gdbbk.com, Luzhou old cellar group domain name for the lzlj.com.cn, China e-commerce network domain name for the chinaeb.com.cn, the computer World domain name is ccw.com.cn.

4. To register the domain name with the homophonic form of Hanyu Pinyin

In reality, there are also a few enterprises adopting this method. For example, the U.S. group of domain name for midea.com.cn, Konka group domain name for konka.com.cn, gree group domain name for gree.com, Sina with sina.com.cn as its domain name.