■ Website theme planning
Be sure not to make your website theme too scattered. Because the more concentrated the website themes, the more energy the website owner usually invests in this aspect, the higher the quality of the information provided. As we know, the search engine has always been committed to providing users with high-quality information search services, so it will give priority to those websites that provide valuable information in advance.
What should I do if my website has a wide coverage and many theme needs to be retained? The same principle is true. As long as you organize website information in different categories, a relatively concentrated topic will naturally be formed, and the search engine will naturally give you a ranking on the top websites.
■ Enrich website content and popularity
The two complement each other. Websites with rich content are usually welcomed by visitors. Note that content richness does not refer to the complexity of content, but to the depth of content.
When a search engine ranks a website, it not only depends on the relevance of the webpage information, but also determines the website's reputation, such as the number of external links and the page's Ctr. Therefore, a website with rich content will certainly be in front of a website with poor content.
Because different search engines have different webpage support features, do not just pay attention to the beautiful appearance when designing webpages. Many elements commonly used in designing webpages may cause problems when they arrive at the search engine.
■ Frame Sets)
Some search engines (such as FAST) do not support frame structures and their "Spider" programs cannot read such webpages.
■ Image Maps)
Except that AltaVista, Google, and Northern Light (now public search is stopped) explicitly support Image block links, other engines do not support it. When a "spider" program encounters such a structure, it is often at a loss. Therefore, do not set the Image Map link whenever possible.
■ Special effect link
We often see that some websites add special effects to navigation links, such as clicking on a project to expand a lower-level link. These effects are generally implemented through Java Script, which is visually novel, but not so attractive in the eyes of the "Spider" program. On the contrary, it cannot interpret such links. In order for search engines to retrieve your webpage smoothly, it is recommended that you sacrifice some fancy things.
■ FLASH
Although the visual effects of web pages produced by FLASH are good, the search engine does not catch a cold. The case shows that such websites are difficult to be indexed by Baidu search engines. It is wise to provide two options: FLASH and non-FLASH web pages. This increases the appreciation of web pages and takes care of the search engine sentiment.
■ Dynamic Pages)
Any address with "?" "&" (And other similar symbols) web pages will block the "Spider" program. These web pages are usually generated by CGI, PHP, ASP, and other programs. They are technically advanced, but are not suitable for search engine "Spider" programs. Although some large search engines (such as Google) already have the ability to search dynamic web pages, a considerable number of them still do not support it. In addition, even Google, which can index dynamic web pages, explicitly indicates in multiple occasions that it is not guaranteed to retrieve all dynamic web pages.
Therefore, unless it is a super large website, you have to use dynamic web page generation technology for convenience. Otherwise, it is better to use static web pages as much as possible.
