Ad views Ad browsing
The number of times an online ad is downloaded by a user is usually measured over a period of time.
Banner Network Image Advertising
In gif,jpg format, the image file, located in the Web page, mostly used to express advertising content, but also the use of Java and other languages to make it interactive, with Shockwave Plug-ins such as tools to enhance performance.
Click throughs number of points
The number of times an online ad is opened and browsed by a user.
Click-through Rate Point Feed rate
The number of times the online ad has been put in and the number of times it has been downloaded. (Point in/ad browsing)
Cost per action
Advertisers to avoid the risk of advertising costs, only after the advertising production sales by the number of sales to the advertising site than the general advertising price higher costs.
Cost per thousand impressions, short cpm thousand impression fee
Online advertising produces the cost of every 1000 impressions (shown).
Hit Click
The number of information points extracted from a Web page. Each icon on the Web page, link points are generated hit, so a Web page is accessed because of the number of icons included, browser settings, can produce multiple Hits. Therefore, how many hits in a period of time to compare Web site access (click) traffic is inaccurate.
Impression Impression
Same as Page view. Refers to the user requirements of the page every time the display, is an impression.
Log file interview Traffic statistics files
A file generated by the server that logs all user access information.
Unique Users individual user
Refers to the number of all different users who visit a site within a unit of time. Typically identified by the client being accessed therefore, different visitors from one server are considered to be a separate user.
User Sessions Visitor Amount
The whole process of accessing a site by a single user is called a user session, and the sum of all user sessions in a given time is called the number of visitors.
Visit Access
The user clicks into a website and then makes a series of clicks. Because network data is delivered as a "packet" rather than a persistent connection. When the user does not click the required data again at the time specified in the system, the next click will be considered another visit.
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