Website construction and optimization Exchange links Three details need to be cautious

In the process of website construction and website optimization, links play an indispensable role. There are many ways to get links, but relatively speaking, the link right through the exchange of friendship is very important. Because of the exchange of links, are generally from the same type of Web sites, but also very stable. But the so-called exchange, other people linked to the site to bring a considerable weight at the same time, they also want to reverse link to the other site, export a considerable weight to each other. Therefore, the exchange of links is not necessarily can improve the weight of the site, only high-quality links to optimize the site to play a positive role.

Many webmaster in the exchange link process, pay special attention to the target site PR value, pay attention to the other site weight and keyword rankings. This is understandable, exchange links must focus on the weight of the target site, because this is related to their own site optimization effect. To know, high-quality link Exchange can effectively enhance the weight, the quality of the link exchange will even affect the weight of the site to upgrade. such as the weight of the macro-level, through a number of tools can be queried, webmaster is also easier to find clues. However, the judgment of linked resources needs not only macroscopic grasp, but also the details.

　I. Website loading speed and website stability

We have reason to believe that the weight of those sites, its Web site loading speed must not be too slow. Because whether Google or Baidu, has been loading speed into the site weight calculation range, if a Web site is too slow to load, its weight naturally not too high. and will link to open slow Web site, will also let search engine on your site to produce misreading, because the search engine like the quality of high-quality sites. is simply from the perspective of the search user experience, open the Fast Web site, can also be favored by users. In diagnosing the quality of linked sites, there is not easy to find, that is the stability of the site.

What is the biggest fear of Web site optimization? The most feared is that the website is running unstable. This is also why a lot of Web sites regularly adhere to the main reason for the link, the exchange of links can not open is no doubt a dead link, and this seems to be slower than the site to load the damage is more serious. But the difficulty is, in a short period of time is not easy to find the site is stable? The solution to such a problem is only two, one is to mend, is to find the link has failed to delete immediately; the second is to prepare for a rainy day, carefully observe a few days before exchanging connections, carefully test the stability of the site from different aspects before deciding whether to exchange links.

Second, eliminate cheat link to prevent cheating optimization

There are always a lot of people who want to get something for nothing, by cheating the way to gain the weight of the link, but they do not export any weight. Link cheating way, generally have in the link tag inside add nofollow, is not let search engine included link. There is also a way, that is, the form of an IFRAME, the link page to do the homepage of the specified framework. The second way is lower, so it is very rare to identify people who are using it. But there are many people who cheat through the first way, and must be cautious when exchanging links. In the exchange of connections, not only to prevent other people link cheating, but also to eliminate the use of this method to deceive others.

What is cheating optimization, everyone has a different way of judging. Some people think that the use of hidden text through the bridge page, through the purchase of black chain, or even the way to swipe keywords to get the weight is cheating. This view is not wrong, but too narrow, cheating optimization more than this. We often see for the original, often seen in the midst of a large number of meta keywords, in fact, is also a cheat. Cheating optimization for the exchange of links, although there is no subjective deception, but the search engine is a kind of harm. So, website construction site optimization based on longer-term considerations, the exchange of links, please stay away from the site of cheating optimization, regardless of the weight of how high keyword ranking in front.

Third, according to the search engine to identify linked resources

Birds of a feather flock together. The same is true for link swapping, because the purpose of exchanging links is to consolidate each other's rankings on search engines. Many sites in the exchange of links, the special emphasis on the PR value, in fact, can not be. Although excellent quality of the site, are high-quality content to support, but specific to each search engine, its performance is different. Google rankings in the very front of the site, in Baidu is not necessarily the case. In reality, we often see this phenomenon, Baidu home page and Google home page to show the content of the site, there are always a lot of different places.

Therefore, the emphasis on the target search engine, nature has become an important reference for the exchange of links. If we target in Baidu, then must be looking for some Baidu rankings good sites, exchange links, if the target of Google, PR value still has a very important reference value. Of course, there are many sites in the major search engine rankings are very good, and such a site exchange links, the effect is undoubtedly the best, but the quality of resources, after all, little poor. There is a special situation, a website in Baidu ranking very high, the weight is very tall, but on Google but not how. Through the Baidu advantage weight, the target resources are locked in Google performance for the high weight of the site, the appropriate Exchange links, and improve Google and Baidu's weight.

In the link building, the details are reflected in many aspects, similar to the number of links and so on. Moreover, a website is good enough, it must be in a lot of details will be reflected. such as rich original content, open load faster and so on. Professional website Construction company Pilotage Technology (WWW.JOYWEB.NET.CN) believes that in any case to identify linked resources, the target is the most critical, the goal is both a search engine and user experience. In fact, the two are highly unified, the ultimate goal of the search engine is to effectively enhance the user experience.