Website keyword System establishment whole process analysis

Hello everyone, I am the Grand Internet. Relative to the theme of the website, the construction of the keyword system is more meticulous, it not only determines the specific content of the site after the direction of construction, but also determines the follow-up of various details of the planning and implementation of optimization measures. Today I would like to take you to analyze the whole process of the establishment of keyword system, the following to our site, a keyword "site optimization" as an example, with the relevant cases for everyone to analyze. "Website optimization" This kind of subject matter, has always been a more popular site theme. It is very important to build a perfect keyword system if you want to build a Web site for such a wide range of topics and to compete very fiercely. The specific process is as follows:

　　First, the use of tools to explore the "website optimization" Related keywords

In the actual construction of the keyword system, because there is a clear purpose, so the use of a variety of keyword mining tools is the most convenient method. For the word "website optimization", the following uses Google keyword tools and a local relevant keyword mining program for a wide range of keyword mining, the two tools in the current keyword system construction is more representative.

1, google keyword tools

Google keyword tool is webmaster often use a keyword mining tools, as shown in the following picture, in the "word or phrase" fill in "Website optimization", you can get Google to give a list of relevant keywords.

　　

2, Golden Flower keyword tool

There are a lot of enthusiastic about SEO friends to write SEO tools, golden Flower keyword tool is one of them. This tool can automatically query Baidu index, Baidu related keyword search, and contains a number of other search engine data synthesis, but also provides a keyword competition and keyword value scoring. As shown in the following figure, fill in the "keyword" item "website optimization", click Start Search.

　　

Second, competitor website keyword Analysis

Through the keyword mining tools to dig out the key words are more complete, but sometimes there will be omissions, so you need to the competitor's website analysis, check leakage fill.

1. Get competitor List

Take Baidu as an example, search "website optimization", record the first 7 search results, get the following sample data:

　　

2, the extraction of independent domain name and level two domain name

In the above list, according to the size of the site, and other conditions, the first 10 or 20 independent sites, two domain names, as the main competitor analysis, to get a list of new opponents sites.

3, to obtain the competitor website key keyword system

After acquiring the competitor's independent domain name and the level two domain name, according to the quantity may use the manual or the tool way, will competitor's main key words, the subordinate key words and the partial long tail keyword carries on the summary. (here can use webmaster tools), the competitor's main keyword system list is summarized to form a separate list of keywords.

　　Third, all "website optimization" Keyword Summary

Through the above steps, has been a lot of and "website optimization" related to the keywords. Obtained a more comprehensive key words, we have to consider the keyword before the competition, we need to summarize all the keywords, remove the inside does not meet our requirements and the site content when the construction is not intended to involve a number of words, and finally formed a relatively perfect keyword database, Finally, the whole database is reserved for use.

　Four, keyword optimization difficulty (competition degree) rating

Since our goal is to optimize, then in the key words system construction, we should take into account those more popular, and difficult words, so the keyword database, the need for keyword optimization, that is, competition with peers.

1. Get all the key word statistic information

2, the extraction of a certain amount of search key keywords

3, extract easy to optimize the relevant keywords

The above practice can refer to content two. So far, we've got 3 more important lists of keywords: all keyword lists, keyword lists sorted by search popularity, and lists sorted by the ease of optimization. With these 3 lists, the following can officially start to determine the site's keyword system.

Five, determine "website optimization" Secondary keywords

For a site with a clear goal, the secondary keyword is relatively simple to determine. Need to note that webmaster friends should try to consider the logic of rationality, do not only consider optimization, otherwise the user experience will be prone to problems.

1, the main keyword to determine

2, two-level keyword determination

This knowledge points too much, I will not repeat, we can go to Baidu Library query.

　Six, determine "website optimization" Three and long tail keywords

After confirming the secondary keyword, the following three-level keywords and long tail keywords are easy to determine, only need to select from all the keywords database. The standard of selection is still logical, that is, to put the right long tail words in the appropriate column.

These three-level or relatively long tail of the vocabulary, according to the content of the site, such as the actual situation, you can use the topic, small classification and other ways to optimize, you can also use a separate article to optimize.

After the initial establishment of the keyword system is completed, can be based on the system site structure design, content design, can also be in the follow-up site content expansion to play a role in the direction.

The above part of the content from the "SEO actual combat" and into a number of their own point of view, welcome to shoot bricks. This article from the ambitious interconnection, Nanjing website Optimization (www.hongtunet.cn) First, Welcome to reprint, reprint please keep this link, at the same time welcome everyone add me qq:827445759 common learning and discussion, thank you!