Website promotion: 5 key points

Search online to find many materials for website promotion research, including many effective promotion methods. In fact, although there are many e-commerce construction and enterprise website promotion methods, these promotion methods are always inseparable. Many times, we don't need so many promotion strategies. All we need is to do a good job on the website and perform the selected promotion methods in a more in-depth manner, in this way, the website will gradually become famous on the Internet. Here, I have learned the experience of my predecessors and my own step-by-step exploration experiments to summarize the five key steps for e-commerce website construction and promotion for your reference. I. Positioning analysis website analysis: This module performs an anatomical analysis on the website itself to find the underlying problems of the website. E-commerce positioning: positioning enterprise websites through e-commerce, identify the website location; e-commerce model analysis: analyze the website's e-commerce model, research the matching e-commerce model with the website; industry competition analysis: industry competition, comprehensive analysis of industry websites; analysis of website development plans: analysis of short-term planning of e-commerce websites and feedback on implementation of long-term development strategies. 2. Website diagnosis website structure diagnosis: whether the website structure is reasonable, efficient, convenient, and consistent with the user's access habits; website page diagnosis: whether the page code is streamlined, and whether the page is clear, whether the page size is appropriate, whether the page color is appropriate; file and file name diagnosis: file format, file name, etc.; access system analysis: statistical system installation, road analysis, Regional Analysis, visitor analysis, keyword analysis, etc.; promotion policy diagnosis: whether the website promotion policy is effective, whether it is backward, whether it uses a compound promotion strategy, etc. 3. Marketing analysis keyword analysis: whether the keyword is appropriate, and whether the keyword density is reasonable; search engine logon analysis: What login method is used, and whether the login information is valid; link correlation analysis: is the link highly popular and highly correlated? Do not leeching. The content is from www.chinahtml.com to create a Chinese webmaster Technology Park Target Market Analysis: analyze the target market, research the relationship between the target market and marketing; product analysis: analysis of product characteristics, product selling points, etc.; marketing page analysis: the position set on the marketing page, the content of the marketing page, marketing Channel Analysis: How the marketing channels are used and how new marketing channels are developed; subsequent product and service analysis: the development of subsequent products, service status feedback analysis; Price Analysis: Pricing and rationality. 4. Overall optimization of the website architecture: structure optimization and e-commerce operation environment optimization; website page optimization: Page layout, page design optimization; do not leeching, content from www.chinahtml.com, build a Chinese webmaster technology park navigation design: convenient navigation, text navigation optimization, etc.; link sorting: processing of internal and external links of the website; tag optimization design: optimization design of related tags. 5. Integrated promotion of website traffic promotion strategies: the key is the traffic problem. Many network marketing methods will be used in this process; external link promotion: the use of friendly link policies; and viral marketing strategies: specific strategies need to be used flexibly; other promotions: focus on network changes and develop new promotion methods. The five key steps of the above-mentioned website promotion integrate network marketing, e-commerce website construction, website promotion, website planning, and other knowledge. The key steps are not unknown. Please do not leeching. The content comes from www.chinahtml.com. To build a Chinese webmaster technology park, you can fully understand these five key steps, supplemented by strong execution and perseverance. Then, let's wait and see, your website will definitely name the Internet.