Website promotion is a system engineering

[Guide] website promotion is a system project, rather than a simple application of some website promotion methods. Therefore, developing effective website promotion policies cannot ignore the systematic idea of website promotion.
 
Website promotion is one of the basic functions of Internet marketing. The role of website promotion has been understood by many enterprises. Website promotion is a system project, rather than a simple application of some website promotion methods. Therefore, developing effective website promotion policies cannot ignore the systematic idea of website promotion.
Many enterprises have encountered various puzzles in website promotion. Why does the company still have no significant effect after buying real-name networks and promoting Baidu Bidding rankings? Some companies have introduced that they have adopted some common website promotion methods, such as search engine promotion and online advertisement. Although the website access volume has increased, but it does not really push the actual business. Why?
To sum up these problems in one sentence, website promotion is a system project, rather than a simple application of some website promotion methods. Therefore, developing effective website promotion policies cannot ignore the systematic idea of website promotion.
In Internet marketing practices, we often encounter this phenomenon: when a website is built for a long time and finds that the website has no access traffic, we will only consider promoting it, however, after all the conventional website promotion methods are implemented, there is still no obvious effect. On the surface, most of the reasons for these problems are that the application of website promotion methods is unreasonable, but from a deep analysis, it is because the lack of systematic understanding of website promotion, in addition, the association problems related to the website promotion system are not properly handled. For example, the defects in website structure design have a great impact on the promotion methods of search engines, unreasonable website content policies directly affect the user's information acquisition effect. Therefore, the same promotion method may have different effects on different websites.
I believe that website promotion is a systematic project, not just a simple copy and application of general website promotion methods. Website promotion systems are embodied in multiple aspects, such as the impact of website construction on website promotion strategies and the applicability of website promotion methods in different website promotion stages. The systemic thinking of website promotion should be understood from the differences between Website promotion and website promotion, the influencing factors of website promotion effect, and the role of website promotion.
One of the manifestations of website promotion system is that website promotion should not only focus on homepage promotion, but on the overall promotion effect. The word "website promotion" is often seen in internet marketing articles earlier than 2000, which is mainly used to describe the importance of website promotion after the website is built, this word emphasizes that more people should remember the website address. This idea should be correct in the past. At present, although it cannot be said that it is completely wrong, it clearly does not reflect the full meaning of website promotion. Because the purpose of website promotion is not to let users remember the website, but to get more potential users until the ultimate goal of increasing enterprise profits. In fact, it is not the focus of website promotion that users can remember a website's website. Because with the help of the search engine, even if they do not know the website's URL, they can also retrieve website information through keyword search and other methods, for this reason, many users do not come to the homepage of a website first. More than 80% of users directly go to the website content page to view information, and do not necessarily come to the website homepage. It can be seen that in website promotion, website promotion is important, but the effective content of each webpage is equally important, that is, the overall promotion effect of the website needs to be emphasized.