Website keyword analysis and selection

The best way to assess the difficulty of a keyword (whether it's up front) is to use the right tool. If you search on the Internet, you can see several keyword difficulty analysis tools (software). Select a few, such as Seochat ' s Keyword difficulty tool,,cached ' Keyword difficulty, Tool Seomoz ' s Keyword and difficulty, off and we go 。 The starting point for choosing a variety of tools is not because you have so much discretionary time to waste. If you choose only one tool, you will quickly end your research, but you need to keep the different results of the tool in mind. You'd better confirm it again at the beginning of the optimization. Seomoz ' s is a fairly complex tool and you need to register several times if you want to use it, but the trouble is worth it.

The tool gives a similar result, although it does not give a percentage, but gives several levels ranging from "very easy" to "very difficult". I did not use a third tool to evaluate, because seomoz a keyword difficulty assessment report takes n a long time to compile, but the result is similar to other tools. Therefore, we can clearly know that the choice of mortgage and loan these two strong-pointed words to optimize than the choice of the broad meaning of the finance to be more feasible.

You may also want to know a few keywords or the difficulty of a keyword group at the same time, and you will be surprised to see similar keywords, and how different their difficulty assessment results will be. For example, if you want to optimize a financial site that is primarily related to credit, and your keywords include keywords such as finance (finance), Money (currency), credit (credits), loan (loans) and mortgage (mortgages), You can use the Seochat company's keyword difficulty Tool tool to produce difficulty assessments (percentages are estimated but you can get a rough picture): finance-89%, money-76% credit-74%, loan-66 % mortgage-65%.

The result shows that the word finance is very hot. But since your site is positioned for credit rather than other branches of finance (such as stock trading or insurance), there is no need to be bothered by the fact that the finance of this keyword is difficult to compete with.

You may also want to collect some such tools for later use. They will be useful for real-time monitoring of keyword difficulty changes. When you use the selected keyword to optimize the site, occasionally check your optimized keyword difficulty. Because the percentage of difficulty has been changing, if you find that the intensity of your chosen keywords has increased, you should think of ways to maintain the rankings you have earned.