Website keyword title and webpage description tips _ webmasters are required

In our search engine optimization and chemical industry, many of our friends may encounter this problem. Some of our websites have good keyword rankings, but there are not many clicks, and some of them have even investigated it, it is found that sometimes the top-ranking access traffic is lower than the click-through rate on the back. Some websites have a high access volume, but the click-through rate of website advertisements is very low. product-oriented websites will also encounter such problems, such as high access volume and low consultation, low transaction volume.

I have been studying how my website can obtain truly high-quality traffic and help enterprises obtain orders from the Internet. Based on my past experience and the success of the research by many netizens, the webpage title and description are found to attract users to click on your website, which is the direct reason for attracting potential customers to click on you. For example, when we search for a keyword in a search engine and view the result, we usually view the title in the result and the text description under the title. Through this simple subconscious operation, filter the search results and click the website that you think is consistent with your search target. Therefore, we will share some website keyword titles and webpage description writing skills to improve the value of visits, that is, the user conversion rate. It is recommended that you write the most appropriate title and webpage description for the keywords involved in each product or service.

1. Title Description writing principles:

A. Accurate and standardized, with clear themes; concise, and concise; it is best to set it in 20 words

B. highlight the relevance of keywords, for example, using keywords directly for titles or titles containing keywords; Highlighting effectiveness, such as sales discounts and holiday activities;

C. Emphasize the advantages, uniqueness, and professionalism of the products or services provided.

2. Title optimization principles:

A. As the saying goes, the question is half as good as the question is, and the question is deep. The person who reads the title is five times the person who reads the text. The title is like a commodity price code tag. He must greet the consumer with the title to capture the consumers' eyes.

B. Each title should bring out the promise of the product to the interests of potential buyers. This commitment is obviously beneficial to consumers.

C. highlight the advantages and features of products or services in the title. Well-known brands should appear in the title, such as Nokia 6500 S.

D. always pay attention to adding new information to the title. Ad titles with information will often be remembered by 22% more people.
E. Avoid the use of negative words, complete company names, contact information, irrelevant names, and other messy information in the title. Avoid the use of titles without words.

F. The title must contain keywords:

G. The keyword appears in different places and has different effects. The attractiveness ranking is as follows:

Title + webpage description> title> webpage description> NO keywords

If your website title contains keywords, the effect is better than only the Web description contains keywords. Of course, the best effect is that the website title and web description contain keywords.

Example of title optimization:

Before modification: Tianjin Huasheng Instrument Factory specializes in providing Flow Meters

After modification: the high-precision flow meter produced and produced by Huasheng instrument expert

Note: The modified title expands the information, reflects the company's strength, and clearly describes the company's service scope.

Before modification: Digital China: CNC instrument-micromeasurement software-industrial microscope, 13601111231

After modification: vivo digital R & D and sales Microscope

Note: The modified title removes the messy information and highlights keywords in the title.

Title: Investment in Beijing office building Soho Shangdu, earning no compensation!

Note: This Title highlights the strengths and commitments and is a top title.

Title: Cash discounts for Dell Computers

Note: This Title highlights the discount information, which is of high interest to users.

3. Describe the optimization principles:

Products and Services centered on keywords in easy-to-understand languages;

Product Services are introduced first. The company's characteristics and advantages can be followed closely. If you want to add the contact information, you must put it at the end of the sentence;

Keywords must be included in the first 20 words, at least twice in the entire description;

Do not repeat the company name in the description, do not contain URLs or repeated special punctuation marks in the description, do not place the contact information at the beginning of the sentence, and do not list irrelevant products or services.

Description optimization example:

In the modified description, keywords are repeatedly displayed, and irrelevant information is not listed, attracting the attention of more users.

Before modification:

Chaozhou fast New biochemical Food Industry Co., Ltd.

Kangmeikeys series of health care products are particularly effective in the treatment of hyperthyroidism, senile diseases, menopause, allergic rhinitis, uterine fibroids, hepatitis B virus, tumors, and health care during pregnancy, it is also suitable for children who are physically weak and prone to fatigue. It is also effective in the adjuvant treatment of cancer chemotherapy and sexually transmitted diseases.

After modification:

Common menopausal knowledge and Treatment

The health care products produced by kexat have remarkable effects on menopause and provide common menopausal knowledge for your reference, including comprehensive menopausal symptoms, menopausal prediction indicators, and the effects of kangmeikeys capsules on menopause and treatment. You are welcome to log on to the website to query relevant information.

In the modified description, keywords are repeatedly displayed, and the contact information is placed at the end.

Before modification:

Guangzhou Baiji anti-tumor pharmacy-national chain specialty anti-cancer

Provide lung cancer drugs and related information, drug consultation 020-87303808, expert consultation 020-87603625; more professional services, more varieties, more preferential prices. Ke Xing-Jin Fu Kang oral liquid for lung cancer, the national "six five", "Seven Five", "Eight Five" key scientific research projects. Lung cancer medication, Western medicine: Tain, tesu, platine, carboplatin, cisplatin, Jian selection, etc.; Chinese Patent Medicine: Jin Fu Kang oral liquid, compound Yi Capsules, etc.

After modification:

Lung cancer drugs and related information

Guangzhou Baiji anti-cancer pharmacy is a national chain of specialized anti-cancer drug store. It has all kinds of anti-lung cancer medicines, and also provides updated and more professional information on related medicines at home and abroad. It provides professional services, complete varieties, and preferential prices. Drug consultation 020-87303808, expert consultation 020-87603625.

Note: This article only represents my learning direction and gains. The content of the text is not entirely from myself. In fact, it is mainly from Baidu. If you are more careful, Baidu itself is the greatest help to us.

Statement: The above is my personal opinion on Seo. You are welcome to make a decision!