Website operation: Foreign trade website Promotion four steps

Promotion | website operation

Foreign trade website to promote the four-step song

The first step: Target Customer Analysis

Do foreign trade website overseas promotion work The first step is to carry out the target customer analysis. To analyze a target customer, you need to understand the following:

1. Where are the target customers in those countries and regions?

2, the target customers will have those cultural habits?

3. Where will the target customers appear on the internet?

4. What are the target customers looking for the products and services they need?

5. ...

After the analysis of these problems, the promotion of the subsequent work is targeted. Accurate analysis, accurate promotion.

Step Two: Marketing site construction

Network Marketing is a technology and marketing strategy closely combined with marketing methods, so the construction of marketing site is not just a technical work, it must be combined with network marketing, from the point of view of marketing to build foreign trade websites.

At present, most of the construction of foreign trade sites are only from the aesthetic and functional realization of the design, but it is likely that there are a lot of problems. If you can not solve these problems well, even after the promotion of the good work, your business will not be good. Because the user comes to the website, can stick the user, turn it into your customer, it is necessary to see your website in the humanization aspect of the design. humanized design requires a series of details of the processing.

In addition, the design of your website In addition to from the human perspective to design, but also need to search engine angle to design, after all, search engine promotion is the most important foreign trade web site to promote one of the methods.

In doing the second step of the work, we must remember this idea: from the marketing point of view to build the site!

To do so, two factors need to be considered:
1, technical factors: the habit of search engine

2, humanized design factors: The target user's browsing habits

The third step: the system to promote the website

After accurate analysis of the target customers, the site also from the marketing perspective to build or optimize, and then the most important website promotion work, how to promote the site?

First of all, you need to know a variety of common web site promotion methods, then according to their own in the website to promote the capital investment and human input, and then select several possible implementation of the best way to develop a system of promotional plans, and then follow this plan step-by-step system to carry out, and strive to use these methods to the extreme. Then the effect will be more and more good.

Commonly used overseas promotion methods are: Search engine optimization, keyword advertising, business-to-business platform promotion, Internet Yellow Pages, blog marketing, mail marketing and so on.

Mention these methods, probably everybody knows, but must remember, know and Master is different, you want to get very good promotion effect, must be proficient in some of them. Each method wants to achieve a very good effect, all need to take a series of experience from the actual combat, these experiences are a series of details of the processing.

Network Marketing, the details win!

Do you know the details? What do you have in mind? Please communicate with (ufoer2005#126.com)

Fourth step: Spread effect detection

Website promotion work, we are most important is to accurately understand the effect of Web site promotion, that is, the site to promote the effectiveness of monitoring.

Here, we recommend that you first install a network of web marketing analysis system, and then we can the promotion of the site at a glance. Including:

l Those promotion see effect, those promotion did not see effect? So we can adjust the promotion method according to the situation.

• How many potential customers visit your site each day, and where are the potential customers coming from? The eradication of these conditions, the corresponding countries and regions can be the promotion of scientific adjustment.

• How many potential customers do each search engine bring to the site, respectively, through those keywords?
Through these data, we can push the keyword advertisement to make more scientific adjustment.

L These potential customers are browsing the pages on the site, those pages are the most popular, according to these circumstances we can further the Web site of the scientific tag.

Through the Network marketing analysis system to promote the effect of monitoring, you can according to the actual situation of the previous steps of the work and scientific adjustment, continuous improvement, will achieve better results.