Website operation: How we operate the travel website

Source: Internet
Author: User
Website Operation Road Passenger network since last November on the line, so far, has been 4 months, in this four months, we did not spend a penny of promotional costs, there are 5000 registered users, of which about 20% of the active users.
And a lot of Web site is not the same, the first thing to do after the network line is not to promote, but tracking, investigation, tracking the landing of registered users, stay, tracking the most interested users of the plate, from asking questions to obtain demand.
Website from 5000 users to filter out close to 1000 active users, through QQ Group, QQ Friends, MSN, sms, mail, offline activities, such as one-on-one to understand the active user's career, hobbies, needs, interests and other information, and then to the site focus and model to make important adjustments. According to our survey results, users of the tourist destinations of the highest degree of concern, which is also the driving force of the analysis, our own forecasts consistent.
The interesting point of finding active users is far from the answer we want. Combining their own positioning, industry characteristics, to find a way to meet their needs, find their location and the usual attention to things, so that the promotion will have an accurate object and location.
In this process I deeply understand the following several:
1, only after the satisfaction of others, to get what they want;
2, and the needs of others can coincide, but must not coincide with the interests of others;
3, each stage has every phase of the thing, do not solve is not not do not know, but this is not the focus;
4, what you can do, not what you want to do;
5, read more Intelligent Travel Power website, Huining blog, gold quasi blog, of course, there are many other experts papers and speeches.
6, content and user is a pair of children, no users have no content, no content is not attracted to users, but the content before the user, so the current road passenger network does not want to have too many people visit, I am afraid that netizens will be disappointed, and so we clean up, decorated well, put good tables and chairs, we will naturally inform the world netizens!
(Intellectual travel power All rights Reserved)




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