Website operation must maintain a good relationship with ued

UED designers and operations are two closely related occupations, and the two have a lot of contradictions, how to deal with the relationship between the two, for any site is very important things.

Ued really was exhausted. Why do you say that? From this perspective, what kind of ued do you most appreciate? Operation of the two most grateful, a kind of work is particularly good, visual design to dazzle, the front end of the job good speed, which is counted. However, because everyone has a lot of things, began to talk about the process began to talk about the team, the emergence of "savior" the chance of fewer and less. Another, is "painstaking effort" type, the page wants how to change all line, very few complains to cooperate.

No one wants to be the second of ued, right? Our ued is a creative labor, all the words related to "creativity" can be linked to ued. But the fact is that many of Ued's day-to-day work becomes very migrant workers.

Ued will complain: can operations think about the need for more? Operations do you really have to do so many activities? Does the activity actually have the effect ah? Where is the activity promoted? This modification is good for your KPI, but it hurts the user experience but has to be changed.

More often than not, ued is "picking up demand," and what ued is more willing to do is "to make ideas" and "to offer advice."

In fact, more often than not the ued designers as a "creative" and "advice" of the people, but as a tool. So, ued, who's exhausted? Ued suffer from their own creativity is not recognized, received little evaluation is "very good."

I have thought that operations must maintain a good relationship with ued, but also to find ways to make ued feel cool. Everyone is doing one thing together, creating together and reaping together. It's worth it. Is it possible for us to do this:

Communicate with ued to meet needs and ask for advice.
A few years ago we and ued made a demand submission template, which must be filled out is the goal of the project, a lot of people write casually, or put the numbers up. Such content ued see not understand also won't pay attention to. Therefore, our project is best to use words and face-to-face communication form, and ued designers to speak clearly, what we want, through what things to want.
Operation will be troublesome, but you know, Taobao's ued are very thoughtful, they are definitely not waiting for the needs of people to do, my experience is to solicit their advice, the operation is very helpful.
Individual operations once told ued "let you do what you do", this is the thing to spank. Ued sometimes have more ideas than operations.

Tell ued what is core information.
Ued is a visual and experiential perspective, and operations are considered from the perspective of information configuration. If a banner or page to make it all unintelligible, do not know where to look, it is not ued fault, but must be operational problems.
Operations need to tell ued, what information is the core, what is most want to let users see, what is secondary dispensable. Ued according to this to consider, how to arrange the content on the page, Ued Control Visual Center and visual flow. Here to do their own duties.

Don't be biased to communicate, give ued enough space.
Many operators, I do not want that xxx for my design, he did something very bad. Ued to complain that operation xxx attitude is very poor, I do not want to meet his needs.
Believe that our ued, can come to do Taobao ued classmate must have a few brushes. Ued the most annoying, is that you have the things you want to draw, but also very detailed, then their creative space is gone, right? Tell ued that you want style and feeling, and you want to express the core information, let him do, do not always push, space, space for the ued is really important.
Male has spent a full 1 weeks and a half to make a page, time is long? But magnificent! Every detail is handled very well, and the activity effect is naturally good. This means that if the designer is doing it with heart, it can make good things. The key is to let the designer relax.

Tell ued what you want and what's not.
Encounter a lot of operations and ued, most of the business is the demand, write to make XX style, template requirements with a group of adjectives to describe, the results ued designers according to this request to do, Operation said "This is not what I want", the designer is very wronged, you want these I have done ah.
The problem is that we say "what", but we don't say "no". Someone mentioned a "or dynamic, cartoon, dazzling, colorful" style, he was thinking of Hellokitty, the result of the designer to make a transformer. There's no problem in terms of demand, but if you say "It's not dark, it's not cool" maybe it's good.

Let ued have a sense of accomplishment.
The most critical, ued feel that they are "migrant workers", "sweat" but do not know what results, our communication is very problematic. Be sure to get ued involved in this, activity effect real-time to ued see, click Distribution, conversion rate something nothing to say with ued, Ued will feel their labor very fruitful, feel that their creative plus some elements are valuable, feel that they are not in the airplane manuscript, feel that they can really help the operation. This can be a virtuous circle. We've been there. Ued urged the operation of the students to do activities, because he did a good job last time.

and ued communication, from the beginning of my entry into this line, has been tossing. Operation and Ued perfect cooperation can be seamless, we work together to create a common harvest is the best.