Website operation: What should be put on the homepage of the website most?

Website operation

What should be put on the homepage of the website?

Sina's homepage revision, the change more dense, although this kind of webpage can give Sina homepage to add more advertisement bit to sell, but this kind of design style is not the most reasonable, fortunately Sina's user all likes Sina, can in the shortest time find oneself need thing, so this kind of design style to Sina's influence is not too big.

But other new websites in the design time, it is easy to imitate Sina, go into the website homepage design misunderstanding. I have communicated with many designers, the reason why they follow the design style of Sina homepage, mainly for the following reasons:

This design style "atmosphere":

Most of the industry to open a website, found that this site has several screens on the homepage, it will feel that the content of this site is particularly much, particularly like Sina and Sohu, content is very much, like a portal site, like a big site!

So to do, although it looks like a big site, it seems a lot of content, everything is "look" or "like", it is not real. So its role is simply to cheat some people do not understand the site to boast about you, deceive yourself. In addition, it has no benefit to your website development. Why, then?

1, Waste of bandwidth:

For a Web page, the smaller the content, the faster! Although the current broadband one is very popular, but IDC resources are getting more and more tense. Do you imagine that 80% of the content of a Web page is a content that 80% of the users will not see at all, and that 80% of the content is still piling up on this page as a waste of bandwidth?

2. Slow opening speed

As you know, the larger the Web page, the slower the opening speed. Sina has a lot of content, open speed is also fast, because Sina has good server and bandwidth support. This all requires a lot of cost to support.



If you design a large Web page, the opening speed will be slow, can not give users pleasure, your site to the user's attractiveness will decline.

3, so that users are very inconvenient:



Home densely piled up a lot of content, will make new users dazzling mood irritability, but also affect the user can not in the shortest possible time to find their most needed content.



Then the site's home page should put what content? To understand what content to put, you need the home page for the site's most important several functions:

1. Navigation function:

The goal of navigation is to help users find the content they need most in the shortest time possible. If your site allows users to find what he needs within 3 steps, your site will be very successful! Navigation must be humane.

2, Outstanding features:

Want to let users remember your site, you need to let users log on to your site The first moment, understand your site is to do? What is the content or service he needs? These features are then expressed in the most appealing form of the user.

3, Outstanding essence:

What kind of content is the most essential content? That's more than 80% of your site's users are interested in content. Different types of Web sites, most of the users are most interested in the content is different.



According to these three standards, reconsider your site what the most should put, and then redo a home page, test users feel, maybe you will have an unexpected harvest.